North America SEO & Content Lead — Travel

Explore Worldwide Ltd.; Toronto; Hybrid; CAD 68,000 - 92,000; Full time

Benefits offered by this job

Toronto office proximity

Flexible working patterns

Job summary

Explore is seeking an SEO lead to evolve our North American SEO and GEO strategy from Toronto. You will optimize content, localize pages, and work with copywriters to translate search insights into engaging content that boosts organic visibility.

You’ll own regional strategy while coordinating with global teams to stay aligned with brand goals and digital strategy. This role suits someone who loves data, discovery, and cross-team collaboration.

Qualifications

• Strong understanding of SEO and turning insights into action.

Responsibilities

• SEO & organic growth: own and improve North American sites using keyword data and competitive intel.
• Website localization & optimization: audit and prioritize pages to match search intent.
• Content strategy: identify gaps and develop landing pages, destination content, guides, and blogs.
• GEO & search evolution: shape Generative Engine Optimization strategy for AI-powered search.
• Performance & insights: monitor analytics and translate data into priorities and recommendations.
• Global collaboration: align with global teams to support wider brand strategy.

Skills

SEO knowledge

Keyword research

Content optimization

Audit content

Localization

GEO/AI search

Data-driven

Collaboration

North America familiarity

Tools

Google Analytics

Google Search Console

Semrush

Job description

Explore is seeking an SEO lead to evolve our North American SEO and GEO strategy from Toronto. You will optimize content, localize pages, and work with copywriters to translate search insights into engaging content that boosts organic visibility.

You’ll own regional strategy while coordinating with global teams to stay aligned with brand goals and digital strategy. This role suits someone who loves data, discovery, and cross-team collaboration.