Manager, Content & Discoverability

Kensington; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading travel company in Toronto seeks a Manager, Content & Discoverability to enhance its SEO and organic visibility. This role requires over 7 years of experience in content strategy, strong skills in analytics, and the ability to collaborate across teams. You'll develop growth strategies, monitor performance, and optimize content for search engines. If you're a creative thinker with a passion for travel, we want to hear from you.

Qualifications

• 7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred).
• Proven track record of growing organic traffic and lead generation.
• Strong writing and editing skills, especially for metadata and strategic content direction.

Responsibilities

• Develop and execute organic growth strategies across SEO, AEO, and GEO.
• Monitor rankings, traffic, and engagement trends to improve results.
• Collaborate with content, UX, and development teams for best performance.

Skills

SEO

Content Strategy

Analytical Thinking

Communication

AI Knowledge

Education

Bachelor’s degree in content, marketing, business, or a related discipline

Tools

GA4

GSC

Ahrefs

SEMrush

Screaming Frog

ChatGPT

Adobe Analytics

Job description

Join to apply for the Manager, Content & Discoverability role at Kensington

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air.

To learn more about Kensington, visit kensingtontours.com

About the Role

We’re looking for a forward‑thinking Manager of Content & Discoverability who combines technical expertise with creative strategy to grow our brand’s organic visibility, authority, and lead generation. You’ll shape our search and answer ecosystem presence, optimizing for both traditional search engines (SEO) and emerging generative and conversational platforms (AEO/GEO).

Your mandate is to drive qualified traffic and high‑intent leads from non‑paid sources through exceptional optimization, insight‑driven content planning, and data‑backed performance management.

Key Responsibilities

• Develop and execute organic growth strategies across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Create detailed content briefs to guide writers and editors toward ranking, authority, and engagement goals.
• Write compelling meta titles, meta descriptions, and structured data that improve CTR and answer engine visibility.
• Conduct keyword, topic, and intent research using AI and analytics tools to identify high‑value opportunities.
• Optimize site architecture and internal linking to strengthen topical authority and user journeys.
• Collaborate with content, UX, and development teams to ensure best‑in‑class on‑page and technical performance.
• Monitor rankings, traffic, and engagement trends, identifying insights and testing opportunities to improve results across all our lines of business (cruise, luxury, tours, villas, and yachts).
• Stay ahead of search evolution, from AI‑generated search results to multi‑modal discovery experiences, and adapt strategies accordingly.

Key Performance Indicators (KPIs)

• Growth in organic traffic (sessions and share of total visits)
• Increase in qualified leads from non‑paid channels
• Improvement in organic CTR and keyword visibility across key categories
• Authority and visibility in AI‑driven search results (AEO/GEO impact)
• Content production velocity and optimization quality (brief‑to‑live efficiency)

Who You Are

• A strategic optimizer who understands how people discover, evaluate, and choose online.
• Skilled at connecting SEO fundamentals with modern AI‑driven search trends.
• Strong analytical thinker with the ability to turn data into actionable insight.
• Excellent communicator able to brief, align, and collaborate across teams using PowerPoint as the medium.
• Creative and curious, with a pulse on the evolving search landscape.

Qualifications

• 7+ years of hands‑on Content and SEO experience (AEO/GEO exposure preferred)
• Bachelor’s degree in content, marketing, business, or a related discipline
• Proven track record of growing organic traffic and lead generation
• Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar
• Familiarity with schema markup, page experience signals, and content modeling.
• Strong writing and editing skills, especially for metadata, briefs, and strategic content direction.
• Comfortable presenting performance results and strategic recommendations to stakeholders.

EEO Statement

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

Thank You

We thank all candidates for their interest; however only those selected for an interview will be contacted.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Travel Arrangements