Growth-Focused Content & Discoverability Lead

Kensington; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading travel company in Toronto seeks a Manager, Content & Discoverability to enhance its SEO and organic visibility. This role requires over 7 years of experience in content strategy, strong skills in analytics, and the ability to collaborate across teams. You'll develop growth strategies, monitor performance, and optimize content for search engines. If you're a creative thinker with a passion for travel, we want to hear from you.

Qualifications

• 7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred).
• Proven track record of growing organic traffic and lead generation.
• Strong writing and editing skills, especially for metadata and strategic content direction.

Responsibilities

• Develop and execute organic growth strategies across SEO, AEO, and GEO.
• Monitor rankings, traffic, and engagement trends to improve results.
• Collaborate with content, UX, and development teams for best performance.

Skills

SEO

Content Strategy

Analytical Thinking

Communication

AI Knowledge

Education

Bachelor’s degree in content, marketing, business, or a related discipline

Tools

GA4

GSC

Ahrefs

SEMrush

Screaming Frog

ChatGPT

Adobe Analytics

Job description

A leading travel company in Toronto seeks a Manager, Content & Discoverability to enhance its SEO and organic visibility. This role requires over 7 years of experience in content strategy, strong skills in analytics, and the ability to collaborate across teams. You'll develop growth strategies, monitor performance, and optimize content for search engines. If you're a creative thinker with a passion for travel, we want to hear from you.