North America Brand Marketing Leader

Canada Goose; Toronto; On-site; CAD 102,000 - 141,000; Full time

Benefits offered by this job

Total rewards program

Career growth opportunities

Goose Rewards & ICON Rewards

Volunteer time / CG Gives

Wellness resources

Job summary

Canada Goose is seeking a Manager, Brand Marketing, North America. The role leads Integrated Marketing Communications, events, and high-impact projects to drive brand heat, cultural relevance, and commercial momentum across North America.

You will shape regional strategies, manage budgets, guide a team, and partner with CRM to embed audience strategies in store activity. The role requires 6–8+ years in brand marketing with proven leadership, strong collaboration across Retail, Wholesale, CRM,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6-8+ years of progressive experience in brand marketing or IMC.
• Experience leading 360° campaigns and translating global strategy into regional plans.
• Proven success leading events, partnerships, and complex cross-functional projects.
• Experience managing budgets, agencies, and vendors; able to influence senior stakeholders.

Responsibilities

• Lead North America IMC, events, and regional projects to build brand heat and engagement.
• Develop locally relevant 360° activation plans with cross-functional partners.
• Lead cross-functional planning forums and ensure a cohesive customer journey.
• Represent consumer insights and commercial requirements to Central Marketing.
• Define KPIs and monitor performance, adjusting plans based on results.
• Coach and develop direct reports, setting strategy and priorities.

Skills

Brand marketing

Integrated Marketing Communications

People leadership

Budget management

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Canada Goose is seeking a Manager, Brand Marketing, North America. The role leads Integrated Marketing Communications, events, and high-impact projects to drive brand heat, cultural relevance, and commercial momentum across North America.

You will shape regional strategies, manage budgets, guide a team, and partner with CRM to embed audience strategies in store activity. The role requires 6–8+ years in brand marketing with proven leadership, strong collaboration across Retail, Wholesale, CRM,