Creative Lead, Brand & Campaigns

Canlan Sports; Toronto; On-site; CAD 70,000 - 76,000; Full time

Job summary

Canlan Sports is seeking a Creative Lead at our North York Head Office to shape our brand and marketing campaigns across omni-channel platforms. This role leads a team and crafts a cohesive visual identity to engage communities across North America.

The ideal candidate will drive awareness and engagement through digital, print, social, sponsorship activations, and in-person experiences. Strong storytelling and executive communication are essential.

Qualifications

• 3–5 years of brand/marketing design leadership experience.
• Post-secondary accreditation in Graphic Design or related field.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects).
• Proficiency in Figma for collaboration and UI prototyping.
• Strong portfolio showing brand identity, campaigns, and marketing assets.
• Excellent communication and presentation skills with executives/stakeholders.
• Experience managing designers and cross-functional teams.
• A passion for sports, recreation, and community engagement.

Responsibilities

• Define, evolve, and implement Canlan Sports' brand vision across marketing touchpoints.
• Lead creative direction for marketing campaigns, sponsorship activations, and promotional content.
• Oversee visuals for social media, digital ads, website, email marketing, in-arena experiences, and print.
• Mentor and manage designers, upholding brand consistency and quality.
• Collaborate with marketing, sponsorship, sales, and content teams to align creative work with business goals.
• Coordinate with external partners, agencies, and vendors.
• Develop and maintain a cohesive brand style guide and design system.

Skills

Brand leadership

Team management

Cross-functional collaboration

Storytelling

Communication

Education

Graphic Design degree

Tools

Adobe Creative Suite

Figma

Job description

Canlan Sports is seeking a Creative Lead at our North York Head Office to shape our brand and marketing campaigns across omni-channel platforms. This role leads a team and crafts a cohesive visual identity to engage communities across North America.

The ideal candidate will drive awareness and engagement through digital, print, social, sponsorship activations, and in-person experiences. Strong storytelling and executive communication are essential.