New Home Sales Representative | Preconstruction – Caledon, ON

RARE Real Estate Inc; Caledon; On-site; CAD 46,000 - 70,000; Full time

Job summary

RARE Real Estate Inc. is seeking a motivated New Home Sales Representative for a new preconstruction community in Caledon, Ontario.

You will welcome prospective buyers, showcase offerings, and guide clients through the home-purchasing journey, working with management, developers, marketing, and brokers to drive sales. Responsibilities include presenting floorplans, pricing, incentives, and community features, following up with leads, and maintaining CRM records.

Qualifications

• Minimum 1–2 years in new home sales or related real estate sales.
• Excellent verbal and written English communication.
• Strong sales, negotiation, and lead conversion abilities.
• Understanding of the real estate sales process; preconstruction experience is a plus.
• RECO license preferred.

Responsibilities

• Greet and engage prospective buyers at the sales gallery and model homes.
• Present floorplans, pricing, incentives, and community features.
• Guide buyers from inquiry to signed agreement.
• Proactively contact leads by phone and schedule in-person appointments.
• Maintain timely follow-ups to maximize sales opportunities.
• Build relationships with purchasers, brokers, and clients.
• Achieve and exceed monthly and quarterly targets.
• Maintain CRM records of interactions and appointments.
• Assist with Agreements of Purchase and Sale and related documents.
• Participate in weekly sales meetings and report lead activity and progress.

Skills

Sales experience

Communication skills

Negotiation

Lead follow-up

Team collaboration

Education

High school diploma

Post-secondary ed in real estate/sales/marketing

RECO license (preferred)

Tools

CRM platforms

Microsoft Office

Digital sales tools

Job description

Job Type: Full-Time

Schedule: Full-time, 5 days per week (weekend availability required), with two weekdays off

RARE Real Estate is seeking a motivated, results-driven New Home Sales Representative to join our sales team for an exciting new preconstruction community coming to Caledon, Ontario.

This opportunity offers the chance to be part of a highly anticipated residential development, representing a new collection of homes while connecting with prospective purchasers and guiding them through the new home buying experience.

We are looking for a confident, personable, and sales-focused individual who excels at building relationships, delivering exceptional customer service, and turning opportunities into successful sales.

The Opportunity

As a New Home Sales Representative, you will be the face of the community, welcoming prospective purchasers, showcasing new home offerings, and guiding clients through every stage of the purchasing journey.

Working closely with our Sales Management Team, Developer, Marketing Team, and Broker Community, you will help drive sales success while delivering an exceptional homebuying experience.

What You'll Be Doing

• Welcome and engage prospective homebuyers at the Sales Gallery and model homes.
• Present new home collections, floorplans, pricing, incentives, and community features with confidence.
• Guide purchasers through the new home sales process, from initial inquiry to signed agreement.
• Proactively connect with incoming leads through phone outreach and schedule in-person appointments.
• Maintain consistent and timely follow-ups to maximize sales opportunities.
• Build strong relationships with prospective purchasers, real estate brokers, and existing clients.
• Work toward achieving and exceeding monthly and quarterly sales targets.
• Maintain accurate and detailed client interactions, appointments, and follow-ups within the CRM system.
• Assist purchasers with Agreements of Purchase and Sale and supporting documentation.
• Follow up on outstanding agreements to ensure timely completion and signatures.
• Maintain organized and up-to-date sales materials, including price lists, incentives, and inventory information.
• Participate in weekly sales meetings and provide updates on lead activity, appointments, and sales progress.

Community Representation & Market Knowledge

• Become an expert on the community, including home designs, pricing, available inventory, and promotional offerings.
• Stay informed on local market trends, competing developments, and neighbourhood growth.
• Represent RARE Real Estate and the Developer at broker previews, community launches, open houses, and promotional events.
• Collaborate with the Sales Manager to implement effective sales strategies.

Exceptional Client Experience

• Deliver a professional, welcoming, and informative experience to every prospective purchaser.
• Provide ongoing support throughout the purchasing process.
• Act as a liaison between purchasers and the Developer to address questions and concerns promptly.

What We're Looking For

Qualifications & Experience

• Minimum 1–2 years of experience in new home sales, real estate, or a related sales environment.
• Excellent verbal and written communication skills in English are mandatory. Candidates must demonstrate a high level of fluency and proficiency in English, with the ability to communicate clearly, professionally, and effectively with clients, colleagues, and industry partners.
• Demonstrated sales and negotiation skills with the ability to convert leads into successful transactions.
• Strong understanding of the real estate sales process; preconstruction experience is an asset.
• High school diploma required; post-secondary education in real estate, sales, or marketing is an asset
• RECO license (preferred)

Skills & Attributes

• Outgoing, confident, and highly motivated with a passion for sales.
• Excellent communication, presentation, and relationship-building skills.
• Professional, polished, and customer-service focused.
• Self-motivated with a proactive approach to lead generation and follow-up.
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
• Comfortable working with CRM platforms, Microsoft Office, and digital sales tools.
• A collaborative team player who thrives in a results-driven environment.

Work Schedule & Availability

This is a full-time, on-site position based at a new preconstruction community in Caledon.

• Weekend availability is mandatory.
• The regular schedule typically includes three weekdays and both weekend days, with two weekdays off.
• Flexibility to assist with special events, community launches, and occasional coverage at other sales locations is required.
• Reliable transportation is necessary for site visits and sales events.