National Sales Director

bioMérieux; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Job summary

bioMérieux in Montreal is seeking a Sales Manager to lead the national sales strategy and execution across Canada. The role involves driving growth and market share while overseeing a team of sales representatives and managing key accounts.

The ideal candidate will have at least 8 years of experience in sales with a focus on the healthcare sector. Strong leadership skills and the ability to build relationships with healthcare stakeholders are essential. Knowledge of French is required.

Qualifications

• Minimum of 8 years of related experience in sales or marketing.
• At least 3 years of leadership experience managing teams.
• Experience in In Vitro Diagnostics or related fields.

Responsibilities

• Develop and execute sales strategies to meet company objectives.
• Recruit and train a high-performing sales team.
• Build relationships with key customers for exceptional service.

Skills

Sales strategy development

Team leadership

Customer relationship management

Market analysis

B2B sales

Education

Bachelor's degree in Business, Life Sciences, or Healthcare Administration

Tools

Salesforce

Job description

bioMérieux Canada Inc.

Position Summary

Leads national sales strategy and execution in Canada, driving growth, performance and market share across a complex provincial healthcare landscape. Oversees sales teams, key accounts, and tender processes, while developing a high‑performing, customer‑focused sales organization. Builds strong relationships with healthcare stakeholders. Translates global priorities into local action and partners cross‑functionally to deliver customer value and ensure compliance.

Primary Duties

• Develop and execute sales strategies to achieve company goals, including setting sales targets and objectives within the assigned area or territory.
• Recruit, train, coach and motivate sales representatives, ensuring they have the necessary skills and knowledge to succeed.
• Build and maintain relationships with key customers, understanding their needs and providing exceptional customer experience.
• Monitor and analyze sales data to identify areas for improvement and make informed decisions.
• Collaborate with cross‑functional teams, such as marketing and product development, to drive sales initiatives and meet customer demands.
• Ensure CRM is utilised and updated to monitor and predict business.
• Perform all work in compliance with company quality procedures and standards.
• Perform other duties as assigned.

Qualifications

• Bachelor's degree or equivalent in Business, Life Sciences, or Healthcare Administration.
• Minimum of 8 years of related experience, which can include a combination of commercial functions: sales/business development, or marketing experience.
• Minimum of 3 years of people leadership experience managing large, geographically dispersed, or cross‑functional teams.
• Demonstrated experience working within one or more of the following industries: In Vitro Diagnostics (IVD), Clinical Microbiology, Infectious Disease, Medical Device, Pharmaceutical, Healthcare or Laboratory Services.
• Experience managing B2B customer relationships, distribution partners, strategic accounts, or indirect sales channels.
• Experience selling to or managing relationships with government healthcare organizations, public sector agencies, or procurement bodies, including federal, provincial, state, regional, or local government entities.
• Knowledge of French language.
• Situational Leadership or other similar coaching training.
• Familiar with use of CRM Sales Force.
• Familiar with Strategic Selling with prospective methodology.
• Management of local distributors.

Knowledge, Skills, and Abilities (KSAs)

• Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes.
• Effective verbal communication skills.
• Effectively deal with ambiguity requiring adaptability, critical thinking, and proactive communication to navigate situations with limited details.
• Ability to work cross‑functionally allowing for better collaboration and communication when working across teams to achieve shared objectives.
• Communicates instructions clearly and effectively.
• Priority setting that align with business objectives.
• Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel.
• Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently.

Supervisory Responsibilities

Direct supervision of 6–12 employees with operational or tactical choices affecting immediate outcomes and daily team performance made with little‑to‑no supervisory review, and strategic choices influencing future direction requiring supervisory review/approval.

Travel Requirements

• Domestic travel required: 40% of time.
• International travel required: 5% of time.
• Total travel: 45% of time.