National Category Head - US Garage

NewAge Products Inc.; Toronto; On-site; CAD 141,523 - 169,827; Full time

Benefits offered by this job

Salary and bonus based on experience

Travel opportunities

Job summary

NewAge Products Inc. seeks a National Category Head to lead the Garage Storage, Shelving, and Racking categories across major online retailers and specialty channels in North America.

You will own the category strategy from portfolio management and pricing to channel development and marketing collaboration, driving growth and profitability. The role requires 6+ years in category or product management, strong negotiation and leadership, and proficiency with Excel, Tableau, and Power BI for

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 6+ years of experience in category management or product management in retail/vendor environment.
• Experience in eCommerce, including Costco, Home Depot, Lowe’s, Wayfair, Shopify and D2C in North America.
• Proven ability to manage and scale product categories across multiple sales channels.
• Strategic thinker with strong business acumen and analytical skills.
• Strong negotiation and vendor management skills with large retailers.
• Leadership and project management skills with cross-functional influence.
• Proficiency in data analysis using Excel/Tableau/Power BI.

Responsibilities

• Own category P&L and define goals to achieve sales and profitability targets.
• Monitor and analyze performance metrics; make data-driven decisions to improve category health.
• Develop reporting and KPIs to measure product performance across channels.
• Present performance results to management and plan corrective actions.
• Create forward-looking planning outlook and ensure target feasibility.
• Manage retailer programs and expand category scope across channels.
• Develop and execute strategies to grow market share, profitability, and brand presence.
• Lead category planning, including P&L management, revenue forecasting, and pricing strategies.
• Analyze market trends and consumer behavior to inform insights and product development.
• Identify growth opportunities and channel expansion initiatives.

Skills

Leadership

Negotiation

Cross-functional collaboration

Strategic thinking

Vendor management

Project management

Data-driven decision making

Education

Bachelor’s degree in Business or Marketing

MBA (preferred)

Tools

Excel

Tableau

Power BI

Job description

We are seeking a National Category Head to lead and manage the business strategy for the Garage Storage, Shelving, and Racking product categories. This role is responsible for driving overall business growth and profitability across major online retailers (e.g., Costco, Home Depot, Lowe’s, Wayfair), online dealers, and specialty channels. As the Category Head, you will own the category strategy—from product portfolio management and pricing to channel development and marketing collaboration.

Job Responsibilities:

Performance Management

• Own category P&L, helping define goals and ensuring delivery of sales and profitability targets.
• Monitor, track, and analyze category performance metrics; make data-driven decisions to improve category health.
• Develop reporting and KPIs to measure and manage product performance across channels, ensuring alignment with company objectives.
• Present performance results to management on a regular cadence, explaining significant deltas and creating proactive plans to course-correct.
• Create a forward-looking planning outlook and advocate for the appropriate structure to ensure targets can be met.
• Manage existing retailer product programs effectively to ensure continuity and nurture expansion of scope.

Category Business Strategy

• Develop and execute strategies to grow market share, profitability, and brand presence across all online sales channels.
• Lead category business planning, including P&L management, revenue forecasting, and pricing strategies.
• Analyze market trends, consumer behavior, and the competitive landscape to inform category insights and product development.
• Identify new growth opportunities, products, and channel expansion initiatives to meet business objectives, including program expansion within existing retailers.

Cross-Functional Collaboration

• Partner with Marketing, Demand Forecasting, Product Development, and Supply Chain to align strategies and ensure category goals are met.
• Work closely with D2C support functions and Retail Strategy counterparts to align cross-channel tactical execution.
• Collaborate with marketing teams to design effective category-level strategies, content, and campaigns tailored to each channel.

Vendor and Channel Management

• Lead relationships with major online retail partners, ensuring effective communication and maximizing category performance.
• Assist in negotiations with key vendor terms with online retailers to drive optimal assortment, pricing, and promotional initiatives.
• Identify, evaluate and close incremental strategic business opportunities within the wholesale retailer channel to ensure category growth and expansion.

Product and Portfolio Management

• Lead the category product portfolio strategy, including SKU rationalization, new product launches, and lifecycle management.
• Work with Product Development to ensure that the category offering aligns with customer demand and market trends.
• Implement effective pricing, promotional, and discounting strategies for optimal growth in each channel.

Qualifications Requirements:

• Bachelor’s degree in Business, Marketing, or related field.
• 6+ years of experience in category management, product management, or a similar role in a retail or vendor environment.
• Experience in eCommerce, including exposure to Costco, Home Depot, Lowes, Wayfair, Shopify and D2C channels in the North American market.
• Proven ability to manage and scale product categories across multiple sales channels, including dealer and specialty markets.
• Strategic thinker with excellent business acumen and analytical skills.
• Strong negotiation and vendor management skills, with experience in managing relationships with large retailers.
• Strong leadership and project management skills, with the ability to influence and collaborate across functions.
• Proficiency in data analysis, using tools such as Excel, Tableau, Power BI or similar for reporting and forecasting.

PREFERRED QUALIFICATIONS:

• Post secondary degree in Business, Marketing, or related field. MBA a plus.
• 8+ years of experience in category management, product management, or a similar role in a retail or vendor environment.
• Experience in home improvement, storage & organization, or a relevant product category.
• Experience working with both omni channel buyers and online merchants within the B2C space.
• Knowledge of pricing, assortment, and product life cycle management strategies across different channels.

TRAVEL REQUIREMENTS:

• This role will be required to travel up to 25% within Canada and the US.

NewAge offers :

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $100,000 to $120,000 USD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.