Mission-Driven Marketing Leader for Growth

Real Food For Real Kids; Toronto; Hybrid; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Performance-based annual bonus

Comprehensive benefits starting Day 1

RRSP Matching program

RESP Matching program for up to 2 kids

Parental leave top-up

Job summary

Real Food for Real Kids is seeking a Senior Marketing Manager to lead strategy, brand positioning, campaign planning, demand generation, and marketing performance.

You will build an integrated marketing function to drive growth across childcare catering, school food opportunities, packaged meals and emerging channels, collaborating with cross-functional leaders and managing external partners. The role reports to the Director of Client Strategy & Growth and guides a direct report.

Qualifications

• 7+ years in progressive marketing roles with measurable business outcomes
• Experience building revenue-focused marketing strategies
• Deep knowledge of website strategy, SEO, email, social media, paid media, content marketing and analytics
• Ability to use AI and emerging technologies to improve insights
• Bachelor’s degree or equivalent in marketing or business

Responsibilities

• Lead marketing strategy, brand positioning, campaign planning, demand generation and marketing performance
• Build the integrated marketing function to support growth across childcare catering and school food opportunities
• Lead digital marketing activity including website strategy and SEO/AEO
• Manage budgets, agency relationships and external partners
• Collaborate with sales, client experience, operations and leadership to translate goals into marketing actions
• Develop and mentor the Marketing & Communications Manager and external partners

Skills

Marketing strategy

Campaign planning

Demand generation

Digital marketing

Analytics

Leadership

Education

College diploma or university degree

Tools

CRM systems

Marketing analytics tools

Job description

Real Food for Real Kids is seeking a Senior Marketing Manager to lead strategy, brand positioning, campaign planning, demand generation, and marketing performance.

You will build an integrated marketing function to drive growth across childcare catering, school food opportunities, packaged meals and emerging channels, collaborating with cross-functional leaders and managing external partners. The role reports to the Director of Client Strategy & Growth and guides a direct report.