Meta Ads Performance Strategist: Growth & Creative Testing

Sweat Pants Agency LLC; Vancouver; On-site; CAD 65,000 - 110,000; Full time

Job summary

Sweat Pants Agency LLC is seeking a performance media buyer to drive growth for DTC and ecommerce brands, focusing on Meta ads. Build testing roadmaps, guide creative strategy, and work with clients to scale effective campaigns.

Experience with AI-driven optimization and a hands-on approach to scaling is required. You will manage budgets up to $1M per client, collaborate with editors and UGC creators, and help develop frameworks that win.

Qualifications

• Experience managing Meta Ads for ecommerce brands.
• Ability to build testing roadmaps and briefs for editors.
• Experience handling large ad budgets ($30k/mo to $1m/mo).
• Strong communication with clients and ability to present results.
• Familiarity with AI tools and data-driven decision making.

Responsibilities

• Own paid media strategy for DTC/ecommerce clients on Meta.
• Build creative testing roadmaps; write briefs for editors; analyze what’s working.
• Manage ad budgets ranging from $30k / mo to $1m / mo per client.
• Diagnose the full funnel to identify issues in creative, offer, or conversion.
• Communicate results, plans, and next steps to clients; collaborate with UGC creators.

Skills

Meta Ads

Ecommerce growth

Creative testing

Client communication

Analytical mindset

AI tools usage

Tools

Pipeboard

Claude AI

Shopify

Job description

Sweat Pants Agency LLC is seeking a performance media buyer to drive growth for DTC and ecommerce brands, focusing on Meta ads. Build testing roadmaps, guide creative strategy, and work with clients to scale effective campaigns.

Experience with AI-driven optimization and a hands-on approach to scaling is required. You will manage budgets up to $1M per client, collaborate with editors and UGC creators, and help develop frameworks that win.