Media Planner

WPP; Toronto; Hybrid; CAD 40,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Mental health days

Job summary

WPP Media in Toronto, Canada, is seeking a Media Planner to support senior team members in managing media plans and client service. You’ll assist in developing media plans, coordinate with AdOps and internal teams, and help ensure campaign performance.

The role focuses on nurturing client relationships, preparing presentations, and supporting digital trafficking. A 1–2 year background in media planning/buying and a post-secondary degree in Advertising/Marketing are preferred.

Qualifications

• 1–2 years media planning/buying experience.
• Post-secondary degree in Advertising or Marketing.
• Strong customer service and communication skills.
• Ability to work in a hybrid team environment.

Responsibilities

• Day to day for some client contacts.
• Nurture relationships with and work directly with client partner agencies.
• Build positive relationships with client contacts.
• Assist in the development of media plans and presentations with senior planners.
• Be able to put smaller plans together and execute with minimal management direction.
• Support Digital campaign launches and digital trafficking.
• Oversee media accounting and monthly expenditure reports (BCRs).
• Coordinate research using InfoSys, COMNavigator, comScore and other tools.

Skills

Customer service

Time management

Multitasking

Attention to detail

Team collaboration

Verbal & written communication

Excel

PowerPoint

Client relationship

Presentation skills

Media planning

Media buying

Understanding of digital media

Education

Bachelor's degree in Advertising/Marketing

Tools

InfoSys

COMNavigator

comScore

Integrated Media Systems

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.

Key Responsibilities

• Day to day for some client contacts
• Nurture relationships with and work directly with client partner agencies
• Build positive relationships with client contacts
• Assist in the development of media plans and presentations in conjunction with senior planners
• Be able to put smaller plans together and execute with minimal management direction
• Support Digital campaign launches and digital trafficking
• Effectively work with AdOps, Partner vendors, Finance, Investment Team and other internal groups in order to ensure the campaign performance
• Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order
• Support planning team to ensure deadlines are met
• Oversee all media accounting and administrative duties required on assigned accounts, including monthly media expenditure reports (BCRs)
• May carry out buy brief meetings with Investment Team
• Access appropriate research as it applies to clients’ needs, using Integrated Media Systems,InfoSys,COMNavigator, comScore, and other proprietary tools

Requirements

• Strong customer service skills
• Demonstrated time management and multitasking skills with great attention to detail
• Solid collaborative and team work oriented skills
• Excellent verbal and written communication skills
• Understanding of media across digital channels and analytics reports
• Trafficking knowledge (preferred)
• Proficiency with research tools
• Strong computer skills with a particular emphasis in Excel and PowerPoint
• Desire to develop and excel in their media career and a passion for all things media
• Begin to develop presentation skills
• Begins to understand the client’s business
• Desire to develop and excel in their media career and a passion for all things media
• Develop understanding of Systems Thinking
• Develop presentation skills
• Develop audience planning skills
• 1-2 years media planning/buying experience
• Post-secondary degree, specialization in Advertising and/or Marketing an asset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$39,750—$66,250 CAD

Please read our Privacy Notice for more information on how we process the information you provide.