Media Planner

Loblaw Advance; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Loblaw Advance is seeking a Media Planner to drive growth by delivering impactful media solutions. In this entry-level full-time role, you will collaborate on campaigns, analyze performance, and contribute to effective media strategies, all while working in a dynamic environment focused on innovation.

Benefits

Progressive career opportunities

Comprehensive training programs

Flexible work options

Competitive benefits

Qualifications

• 2-3 years in media planning or advertising operations.
• Strong analytical skills with data interpretation.
• Proficiency in media buying.

Responsibilities

• Develop media strategies and execution plans.
• Collaborate with teams to build effective solutions.
• Monitor campaigns for audience targeting and ROI.

Skills

Analytical skills

Communication

Collaboration

Organizational skills

Media buying

Tools

Media analytics tools

Job description

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Advance powered by Loblaw drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The Impact you'll Make:

Do you love the challenge of scaling media solutions? As a Media Planner, you'll play a key role in the growth of our Advance business by delivering impactful results for our clients. We're looking for a creative, out-of-the-box thinker who's excited to solve problems and collaborate with our Media Intelligence and Measurement teams. If you're ready to take your media planning career to the next level and drive real change, we want to hear from you!

What you Will Do:

• Media Strategy & Execution
• Identify campaign opportunities for clients to leverage for business objectives
• Build and implement solutions that address common client challenges and opportunities, supported with data and historical performance
• Collaborate with cross-functional teams to develop strategies, tools and processes that maximize campaign design effectiveness.
• Monitor campaigns design to ensure efficient design of audience targeting, channel strategy, budget allocation of ad placements to optimize exposure and ROI.
• Leverage data and analytics tools to optimize campaigns’ media strategies while in flight for optimal performance against goal KPIs
• Coordinate post-campaign reporting and contribute to the analysis and interpretation of results.
• Establish a feedback loop for which campaign strategies resonate most with various clients and also perform well against business objectives
  
  

Does this Sound Like You?

• 2-3 years in media planning, strategy, or advertising operations.
• Strong analytical skills with the ability to interpret data and optimize media performance.
• Proficiency in media buying and analytics tools
• Familiarity with budget management and media investment allocation.
• Excellent organizational skills to manage multiple campaigns, budgets, and timelines simultaneously.
• Strong communication and collaboration skills for cross-functional teamwork.
• Ability to thrive in a fast-paced, deadline-driven environment.
  
  

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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