Media Planner

Publicis Groupe; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

Join a leading media agency as a Media Planner, where you will develop performance-driven media plans that align with client objectives. Your responsibilities will range from strategic development to campaign execution, ensuring quality control and effective communication with internal and external teams. With a focus on human insights and analytical rigor, this role is key to driving successful business outcomes.

Benefits

Minimum 3 weeks vacation

Holiday closures

Wellness and technology credits

Market-leading savings plan

Free Headspace memberships

Qualifications

• 1-3 years of experience in media.
• Experience in managing campaigns from start to finish.
• Ability to independently plan campaigns.

Responsibilities

• Gather and analyze marketing and client data to determine advertising needs.
• Understand marketing objectives and media relationships.
• Maintain campaigns and prepare performance reports.

Skills

Analytical skills

Communication

Negotiation

Critical thinking

Problem-solving

Education

Bachelor's degree in advertising, marketing, business administration, or communications

Tools

PRISMA

MS Excel

Word

PowerPoint

Job description

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce, and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences, and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market-leading benefit and incentive programs. You’ll be provided with a minimum of 3 weeks vacation to start plus additional long weekend Publicis days, holiday closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market-leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description

As a Media Planner at Zenith, your role is to develop performance-based media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze, and optimize your campaigns to ensure delivery against key business and campaign objectives.

Zenith has experienced incredible growth over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, and human insight data to determine the client’s advertising and media needs.
• Understand marketing objectives and strategies, the human-product relationship, and the human-media relationship.
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans.
• Maintain campaigns: ensure quality control and adherence to overall media plan objectives and prepare campaign performance reports.
• Utilize and have knowledge of syndicated media, research, and other data resources.
• Clearly communicate media objectives, strategies, and executional guidelines to internal teams (Investment, Social, Programmatic, Precision, Apex, Search).
• Present plans to the client brand group with the assistance of a Supervisor/Manager.
• Maintain strong relationships with media suppliers and stay updated on market conditions.
• Work closely with external agency partners.
• Participate actively in account status meetings, both internal and external.
• Assist in the development of POVs.
• Participate in billing and financial processes, ensuring budgets are tracked accurately and client billing is correct.
• Attend and actively participate in mandatory training sessions.

Qualifications

• Bachelor's degree; preferred in advertising, marketing, business administration, or communications.
• 1-3 years of experience in media.
• Experience in managing acquisition campaigns from start to finish.
• Ability to independently plan campaigns.
• Strong written, verbal, and presentation skills.
• Proven negotiation skills.
• Ability to work successfully within a team, handle high workload, and meet tight deadlines under pressure.
• Critical thinking and problem-solving abilities.
• Strong analytical skills and proficiency in math.
• Ability to utilize media research and reporting resources effectively.
• Technical proficiency with media systems, PRISMA, MS Excel, Word, and PowerPoint.

Additional Information

Zenith is an equal opportunity employer. We welcome applications from all interested parties. Accommodations are available upon request during all stages of the interview and employment process for candidates with disabilities or medical needs. We thank all candidates for their interest; only those selected for an interview will be contacted.