Media Planner

Zenith; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the media industry is seeking a Media Planner to develop data-driven media strategies that align with client objectives. This full-time role involves analyzing campaign effectiveness, collaborating with various teams, and leveraging human insights to optimize media plans while meeting tight deadlines. Candidates should have a Bachelor’s degree and experience in media campaigns, along with strong analytical and communication skills.

Benefits

3 weeks minimum vacation

Wellness and technology credits

Market-leading savings plan

Free Headspace memberships

Qualifications

• 1-3 years experience in Media, especially in acquisition campaigns.
• Strong written and verbal communication skills.
• Ability to work under tight deadlines and pressure.

Responsibilities

• Develop performance-based media plans to meet client objectives.
• Analyze media alternatives and provide strategic recommendations.
• Maintain relationships with media suppliers and participate in account status meetings.

Skills

Communication

Analytical skills

Problem solving

Negotiation

Education

Bachelor's degree in Advertising, Marketing, Business Administration, or Communications

Tools

MS Excel

MS PowerPoint

MS Word

PRISMA

Job description

Join to apply for the Media Planner role at Zenith

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce, and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences, and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market-leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market-leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

As a Media Planner at Zenith, your role is to develop performance-based media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze, and optimize your campaigns to ensure delivery against key business and campaign objectives.

Zenith has experienced incredible growth over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs.
• A firm understanding of marketing objectives and strategies, the human-product relationship, and the human-media relationship.
• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans.
• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents.
• Utilization and knowledge of syndicated media, research, and other data resources.
• Clear communication of media objectives, strategies, and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search).
• Present plans to the client brand group, with assistance of Supervisor / Manager.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• Work closely with external agency partners.
• Active participation in account status meetings, both internal and external.
• Develop / assist with development of POVs.
• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete.
• Attendance and active participation in mandatory training sessions.

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
• 1-3 years in media.
• Experience in acquisition campaigns from start to finish.
• Independently planning a campaign.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
• Demonstrates critical thinking and problem-solving abilities.
• Strong analytical abilities and proficiency in math.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems, PRISMA, and MS Excel, Word, and PowerPoint.

Additional Information

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith, however, only those candidates selected for an interview will be contacted.

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales, Advertising Services

Referrals increase your chances of interviewing at Zenith by 2x.

Sign in to set job alerts for “Media Planner” roles.