Social Media Manager

Relayfi; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Relayfi is seeking a Social Media Manager to drive brand awareness and engage with U.S. small business owners through effective social media strategies. This pivotal role involves creating and managing content across various platforms, while measuring the impact of campaigns to enhance business outcomes.

Benefits

Competitive salary and equity

Comprehensive health benefits

Flexible vacation and time off

Parental leave with top-up

Dog-friendly workspace

Top-tier equipment

Ongoing mentorship and coaching

Company-wide events and celebrations

Qualifications

• 4+ years of social media content creation and management experience.
• Proven track record of using organic content to grow brand awareness.
• Strong content creator with ability to produce diverse content.

Responsibilities

• Develop and execute the social media content strategy.
• Create compelling organic social media content and campaigns.
• Monitor and report on social media content performance.

Skills

Content creation

Social media marketing

Project management

Storytelling

Data analytics

Job description

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We’re seeking a highly creative and strategic Social Media Manager to own and execute Relay’s organic social media strategy. You’ll be responsible for growing brand awareness, expanding our audience of U.S. small business owners, and producing compelling content that drives engagement, qualified leads (MQLs) and approvals. You’ll be joining a high-performing, collaborative team of marketers and creatives who are passionate about helping small businesses thrive. If you're excited to build a brand with purpose, create content that delivers results, and make a real impact at a fast-growing startup – we’d love to hear from you.

Note: Please include a cover letter and portfolio with your application. We’d love to see your creativity in action!

What You'll Be Doing

• Develop and execute the social media content strategy to build awareness of Relay, grow our owned audiences across Instagram, LinkedIn, Facebook, YouTube, Twitter, TikTok and support business goals

• Create compelling, educational, and thumb-stopping organic social media content and campaigns to connect with U.S. small and medium-sized businesses and showcase why Relay is the best banking platform for cash flow clarity

• Build and manage a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts, and more

• Actively engage in relevant social media conversations, influencer posts and target communities and address customer inquiries to foster positive brand interactions

• Monitor and report on social media content performance and trending conversations among our target audiences to proactively suggest opportunities to improve or iterate on efforts to drive awareness and business goals

• Create original and repurposed short-form video content for social platforms to showcase Relay’s content and grow our audience and engagement

• Flex your creativity and storytelling skills to create content that is on-brand, on-point, and delights our audience

Who You Are

• You have 4+ years of social media content creation and management experience

• You have a proven track record of using organic content to grow brand awareness and followers

• You can speak to the impact of social media beyond vanity metrics

• You’re a strong content creator with a natural ability to create engaging, native-platform content across different types of content outputs, including written, static visuals, infographics, and video

• You’re always on top of the latest social trend and are the go-to person to explain it to others. You have a passion for social media marketing and proven experience creating impactful content that grows audiences and drives business outcomes

• You’re skilled at storytelling with video and have experience interviewing subject matter experts and leveraging their input and perspective to develop expert content

• You have used data/analytics to measure the impact of your work, identify important conversations and topics for target audiences and have adjusted content strategies and tactics to drive greater business impact

• You’re a strong project manager with a proven ability to organize and prioritize tasks that maximize your impact while working independently

• You are genuinely excited about creating inspiring, helpful content for small businesses and their owners/operators, and care deeply about their success

• You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth

• You’re committed to becoming an expert on Relay’s target audience and advocating for the type of content they want to see

• You’re not afraid to pitch big ideas and you’ve got several in your back pocket at all times

• You are comfortable with editing your own content when needed and can self-serve in Canva, CapCut, and other social tools

• You’re a great writer who can master tone changes as you move across social channels (witty and sharp captions are your specialty)

Bonus Points

• You have experience being on camera or the “face” of a brand’s social media presence

• You have experience creating engaging content about financial topics, for SMB audiences or in B2B markets

• You have experience working in a fintech/startup environment

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

• Stage 1: A 30-minute Google Meets video call with a member of the Talent Team

• Stage2: A 45-minute Google Meets video call with the Director of Brand

• Stage 3: A 30-minute Google Meets video call with a member of Relay’s Leadership team

• Stage 4: A take-home case study followed by a presentation to our team in a 60-minute Google Meets video call

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.