Media Buyer

UM Canada; Toronto; On-site; CAD 60,000 - 120,000; Full time

Job summary

A leading company in the advertising sector is seeking a Media Buyer in Toronto. The role focuses on negotiating media campaigns and preparing essential documentation while working closely with the integrated investment team. Ideal candidates will have a background in Marketing or Advertising, and excellent analytical and communication skills are essential for success.

Qualifications

• Associate level of experience within the media industry with proven buying experience.
• Driven desire to develop and excel in a media career.
• Client service oriented.

Responsibilities

• Negotiate media campaigns directly with sales representatives.
• Prepare and present pre-buy and post-buy reports.
• Manage budget control report (BCR) in a timely manner.

Skills

Analytical skills

Negotiation skills

Communication skills

Organizational skills

Problem-solving skills

Education

Professional or Educational background in Marketing or Advertising

Tools

Media research tools

Microsoft Office Suite

Job description

Join to apply for the Media Buyer role at UM Canada

Join to apply for the Media Buyer role at UM Canada

The role of a Buyer, Integrated Investment is to prepare, negotiate and document the execution of client’s media buys within their buying group, as well as prepare or assist the Supervisor/Manager in preparing all written documentation for the Planner or Client (e.g.: pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).

This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

· Negotiate media campaigns directly with sales representatives.

· Purchase all assigned media to campaign parameters.

· Request submissions for upcoming campaigns from media partners.

· Develop a media schedule that satisfies campaign parameters and brand objectives.

· In partnership with the media planning team address market concerns, timing, and brand attribution.

· Prepare and present pre-buy and post-buy reports.

· Upload media buys and track changes with a high level of accuracy.

· Responsible for solving and clearing billing discrepancies/queries, and managing the budget control report (BCR) in a timely manner.

· Execute all relevant revisions to the media buy.

· Negotiate compensation as required.

· Ensure clear communication with the planning teams (e.g. involvement in briefs).

· Assist the Senior Buyer on the evaluation or cost value analysis of sponsorships and integrations and make recommendations where appropriate.

· Explore promotional or value-added opportunities where applicable.

· Proactively advise the team of any variations to execution of media plans.

· Assist with training junior employees on tools and processes.

· Assist with the preparation of media point of views (POVs).

· Prepare market analyses.

· Conduct third party audits as required.

· Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

· Professional or Educational background in Marketing or Advertising would give leverage to this application.

· Associate level of experience within the media industry with proven buying experience.

· Driven desire to develop and excel in a media career.

· Client service oriented.

· Professional analytical and financial acumen.

· Professional learning agility, with a passion for continuous development.

· Excellent communication skills (both written and verbal).

· Highly developed organizational skills with professional attention to detail and accuracy.

· Excellent ability to manage and prioritize time effectively.

· Proactive approach to problem solving, assisting the team, self-development, etc.

· Ability to work collaboratively as well as independently.

· Ability to negotiate effectively.

· Ability to develop and foster relationships with media partners.

· Proficient with media research tools.

· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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