Associate, Direction Activation

Wppmedia; Toronto; Hybrid; CAD 42,000 - 66,000; Full time

Job summary

WPP Media is seeking an Associate, Direct Activation to support the Investment team in delivering buy recommendations and negotiations for broadcast and digital media. The role focuses on accurate execution, campaign stewardship, and data-driven reporting within a fast-paced agency environment.

You will work within a hybrid Office/Remote setup, collaborating with Client Service and Finance teams to ensure flawless delivery and measurement across campaigns.

Qualifications

• Strong written and verbal communication skills.
• Ability to learn quickly and multi-task.
• Must work collaboratively.
• Detail, accuracy and mathematical competency a must.

Responsibilities

• Enter buys into proprietary system (MediaOcean and Prisma) and maintain broadcast buys.
• Ongoing management and stewardship of campaigns.
• Assist with client financials such as budget reconciliation and budget management – resolve discrepancies with billing coordinators.
• Keep up to date on all communications with the Client Service Team including buy authorizations, tracking reports, buy changes, creative specifications etc.
• Post campaigns and monitor campaign delivery.
• Generate campaign reports – including pre and post documents, Masterfiles.

Skills

Communication

Multi-tasking

Collaboration

Attention to detail

PowerPoint

Excel

Organizational skills

Flexibility

Education

Agency internship

College/University education

Tools

MediaOcean

Prisma

Numeris

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Title: Associate, Direct Activation

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.


• Create anOpenenvironment by Balancing People and Client Experiencesby Cultivating Trust.


• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Overview

The Associate will work within the Investment team to help accomplish the effective delivery of buy recommendations and negotiations in broadcast and potentially digital media for assigned clients.

Key Accountabilities

• Enter buys into proprietary system (MediaOcean and Prisma) and maintain broadcast buys


• Ongoing management and stewardship of campaigns


• Assist with client financials such as budget reconciliation and budget management –resolve discrepancies with billing coordinators


• Keep up to date on all communications with the Client Service Team including buy authorizations, tracking reports, buy changes, creative specifications etc.


• Post campaigns and monitor campaign delivery


• Generate campaign reports – including pre and post documents, Masterfiles


• Use Mediacom Proprietary tool and other measurement software (Numeris)

Skills & Behaviours

• Strong written and verbal communication skills


• Ability to learn quickly and multi-task


• Must work collaboratively


• Positive disposition with the ability to work under tight deadlines


• Detail, accuracy and mathematical competency a must


• Good working knowledge of Microsoft PowerPoint and Excel


• Solid organizational skills


• Driven desire to develop and excel in media career


• Ability to balance assignments while maintaining a flexible approach

Education and Experience

• Internship in an agency is an asset.


• College or University education will be an asset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

• competitive medical


• group retirement plans


• vision


• dental insurance


• significant paid time off


• preferential partner discounts


• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.