MarTech Developer: Integrations, Analytics & Personalization

Socket.dev; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Socket.dev is seeking a MarTech Developer to work on client‑facing marketing technology initiatives, collaborating with cross‑functional teams to design, implement, and optimize solutions at the intersection of software development, data, and digital marketing.

You will design and build integrations between CRM, marketing automation, and analytics platforms, develop APIs and automation, and configure marketing tech such as AEP, RT-CDP, AJO, and more to drive engagement and measurable outcomes.

Qualifications

• 3+ years of professional experience in software development, marketing technology, solutions engineering, or a related technical role.
• Strong programming skills in one or more modern languages such as JavaScript, TypeScript, Python, Java, or C#.
• Experience and proficiency utilizing Adobe martech platforms such as: Adobe Experience Platform (AEP), Real-Time CDP (RT-CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Analytics, Adobe Campaign, Adobe Workfront, or others.
• Experience working with APIs, web services, webhooks, and system integrations.
• Strong understanding of modern web technologies, including HTTP, REST APIs, authentication methods, and cloud-based applications.
• Familiarity working with non-Adobe marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Braze, or similar technologies.
• Familiarity with customer data platforms (CDPs), analytics platforms, and marketing attribution concepts.
• Experience working with relational databases and SQL
• Understanding of data structures, data modeling, and data integration best practices.
• Excellent problem-solving and analytical skills
• Strong communication and stakeholder management skills
• Proactive personality and a desire to deliver exceptional client outcomes
• A passion for technology and a drive to continuously learn and improve

Responsibilities

• Design, develop, and maintain custom integrations between CRM, marketing automation, analytics, and other business platforms
• Build scalable solutions that support lead generation, customer engagement, personalization, and marketing measurement initiatives
• Develop custom applications, APIs, workflows, and automation solutions to support client marketing and business objectives
• Implement and configure marketing technology platforms such as Adobe Experience Platform (AEP), Real-Time CDP (RT-CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Analytics, Adobe Campaign, Adobe Workfront, or others
• Collaborate with strategists, designers, developers, and client stakeholders to translate business requirements into technical solutions
• Work with data sources, APIs, and reporting platforms to enable actionable insights and improve decision-making
• Participate in code reviews and testing processes to ensure high-quality, maintainable software
• Research emerging technologies, platforms, and best practices within the MarTech ecosystem
• Communicate clearly and effectively with project teams and clients throughout the development lifecycle

Skills

JavaScript

TypeScript

Python

APIs

SQL

Problem solving

Communication

Cloud-based apps

Tools

Adobe Experience Platform (AEP)

Real-Time CDP (RT-CDP)

Adobe Journey Optimizer (AJO)

Adobe Analytics

Adobe Campaign

Adobe Workfront

Salesforce Marketing Cloud

HubSpot

Marketo

Pardot

Braze

Job description

Socket.dev is seeking a MarTech Developer to work on client‑facing marketing technology initiatives, collaborating with cross‑functional teams to design, implement, and optimize solutions at the intersection of software development, data, and digital marketing.

You will design and build integrations between CRM, marketing automation, and analytics platforms, develop APIs and automation, and configure marketing tech such as AEP, RT-CDP, AJO, and more to drive engagement and measurable outcomes.