Marketing Technology Platform Director

Socket.dev; Toronto; On-site; CAD 140,000 - 190,000; Full time

Job summary

Socket.dev in Toronto, Canada, seeks an Associate Director of Marketing Technology to lead the portfolio and ensure platform design delivers business outcomes. This role combines strategic leadership with hands-on optimization of marketing tools to enable personalized, data-driven customer journeys.

You will define a multi-year roadmap, govern data access, oversee integrations, and partner with security, data, and product teams to scale solutions across channels while maintaining reliability and

Qualifications

• Post secondary degree in Computer Science, Engineering or related degree preferred.
• 5+ years working with different marketing technology and digital content management platforms from a technical oversight perspective.
• 5+ years in technology delivery roles.
• Familiarity with cloud-based architectures and modern data platforms.
• Strong hands-on experience managing and configuring enterprise marketing technology platforms.
• Ability to operate at both strategic and execution levels—from architecture design to platform configuration.
• Strong communication and collaboration skills with the ability to remain agile, stay focused and pivot quickly.
• Ability to work in ambiguously defined situations with minimal supervision.
• Strong ability to understand and interpret complex information, identify patterns and trends, and develop potential options and recommendations, often with minimal direction to respond to urgent business priorities.
• Problem solver with sound judgment who takes initiative, accepts ownership and accountability.
• Independent, self-motivated, and enthusiastic.

Responsibilities

• Platform Ownership: deliver new technologies and enhancements to existing tools, including accountability for development outcomes.
• Establish governance for platform usage, data access, and change management.
• Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach.
• Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio.
• Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery.
• Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy, that connects marketing platforms with digital channels, data platforms, and enterprise systems.
• Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys and performance management.
• Lead platform upgrades, new capability rollouts, and tool enhancements from design through implementation.
• Troubleshoot platform issues, data flows, and integrations in partnership with technology teams.
• Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.

Skills

Marketing technology platforms

Technology delivery

Cloud-based architectures

Enterprise marketing platforms

Strategic + execution

Communication & collaboration

Ambiguity tolerance

Analytical thinking

Ownership & accountability

Self-motivated

Education

Post-secondary degree in Computer Science or related field

Job description

Socket.dev in Toronto, Canada, seeks an Associate Director of Marketing Technology to lead the portfolio and ensure platform design delivers business outcomes. This role combines strategic leadership with hands-on optimization of marketing tools to enable personalized, data-driven customer journeys.

You will define a multi-year roadmap, govern data access, oversee integrations, and partner with security, data, and product teams to scale solutions across channels while maintaining reliability and