Marketing Technology & Operations Manager

Bell Canada; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Marketing Technology & Operations Manager to drive digital innovation and enhance customer experiences. This fast-paced role requires a blend of strategic thinking and technical expertise, particularly in the AdTech/MarTech landscape. You will lead initiatives to improve marketing technology, ensuring robust tracking and data integrity while collaborating with various stakeholders. Join a diverse and inclusive team where your contributions will make a tangible impact on how Canadians connect with each other and the world. This is a fantastic opportunity to leverage your skills in a supportive environment that values growth and innovation.

Benefits

Medical Benefits

Dental Benefits

Vision Benefits

Mental Health Benefits

35% Discount on Services

Qualifications

• 3+ years experience with technology solutions in marketing.
• Excellent understanding of end-to-end tag processes.

Responsibilities

• Support marketing technology strategy and implementation.
• Collaborate with teams for data layer specifications and QA.

Skills

Digital Knowledge

Project Management

Problem-Solving Skills

Strategic Thinking

Vendor Management

Education

Bachelor’s Degree in Marketing

Equivalent Experience in Business Administration

Tools

Google Analytics

Adobe Analytics

Salesforce

Data Visualization Tools

Job description

Press Tab to Move to Skip to Content Link

Select how often to receive alerts (in days): Create alert

Marketing Technology & Operations Manager

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we’re advancing how Canadians connect with each other and the world.

Reporting to the Senior Manager, Marketing Technology, the Manager Marketing Technology & Operations will support the Marketing Technology roadmap, digital innovation, and execute on data‑ driven initiatives. This is a fast-paced role and requires the candidate to have a high degree of digital knowledge, project management experience, and excellent problem-solving skills. The successful candidate will take initiative, is proactive, and is incredibly experienced and knowledgeable in the AdTech/MarTech space.

Key Responsibilities

• Support marketing technology strategy and approach, ensuring selection, implementation, and measurement of new technology meets current and future needs
• Lead planning and implementation of website tagging for Digital Paid Media execution, tracking & optimization
• Collaborate with stakeholders to define data layer specifications, supply tags to website operations team, and drive QA processes
• Collaborate with the website dev team and the agenc(ies) to deploy Conversions API or Enhanced Conversions ensuring accurate server-side tracking
• Troubleshoot tracking and integration issues
• Support the strategic roadmap for marketing technology by establishing necessary processes, infrastructure, and tools to enhance the development, distribution, and tracking of marketing activities to achieve business objectives
• Ensure connectivity of ad platforms to data visualization tools (e.g. Looker, Tableau, Funnel, etc.) and data integrity and accuracy troubleshooting as required

Critical Qualifications

• Bachelor’s Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field.
• 3+ years of experience working with a wide range of technology solutions (Google, Adobe, Salesforce, DCO, ESP’s, data visualization tools, etc.)
• Experience in vendor management and deploying solutions across multiple business units
• Strategic thinker ‑ Takes a broad view of the business, industry, and consumer environment to anticipate changes, process re‑engineering and technical innovations.
• Excellent understanding of end-to-end process from tag creation to how those tags influence analytics/campaign optimization
• Ability to navigate various ad platforms capabilities to ensure tag health
• Ability to gather technical requirements to configure CDP’s destinations to enable proper audience activation
• Flexible, self‑starter able to cope with ambiguity, and willing to embrace change

Preferred Qualifications

• Ability to bring cross‑functional groups together, set objectives and
• Working knowledge of analytics platforms (e.g. Google Analytics, Adobe Analytics, etc.)
• Great problem-solving skills, documentation skills, and attention to detail
• Previous experience working within an advertising agency or with a media partner.
• Passion for data, emerging media and technology.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details ) to learn more about how we collect, use, and disclose your personal information.