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The Marketing Team Lead will spearhead Family Solutions Group’s marketing initiatives through creative campaigns and collaborative team leadership. This dynamic position involves developing compelling online content and advertisements, while building systems to strengthen our marketing network.
As team lead, you'll ensure all marketing products align with FSG's mission and goals while supporting our affiliated agencies, including Crossroads Family Services and Kells Psychology. You'll work across multiple service areas to drive engagement, increase revenue, and amplify our organizational impact.
Key Responsibilities
- Develop and execute marketing campaigns for all FSG agencies
- Design and manage digital marketing campaigns targeting key audiences
- Coordinate with management to implement goal-oriented strategies
- Coordinate with external service providers to optimize digital marketing, including website development, SEO, and ads
- Design promotional assets such as handouts, brochures, and flyers, maintaining consistent brand identity standards
- Provide guidance and support to the marketing team
- Develop team strategies to achieve departmental objectives
- Track and report progress and KPIs to management
- Establish and maintain strategic linkages with referral partners
Qualifications
- Post-secondary education in Business, Marketing, Communications, or related field (degree or diploma preferred)
- Excellent written and oral communication skills
- Proficiency with Microsoft Office suite
- Skilled with graphic development; Canva, Adobe
- Experience with Meta social media platforms
- Experience with digital marketing; Google and Meta Ads
- WordPress website maintenance skills and/or page development experience
- Self-motivated and team-oriented
- Exceptional organizational, time management, and analytical skills
- Strong appreciation for diverse families, individuals and children
- Knowledge of FSG agencies' service areas
Preferred Qualifications
- Experience in a marketing team leadership position
- Experience with e-mail campaigns; MailChimp
Reporting Structure
This position reports directly to the Program Manager of Family Solutions Group.
About Family Solutions Group
At Family Solutions Group (FSG), you'll be part of a vibrant coalition of mental health and human services agencies united by a common purpose: making wellness possible for all. Since 1992, we've grown from a single psychological practice into a multifaceted organization with provincial impact across Alberta.
Why Work With Us:
- Meaningful Impact:Your work will contribute towards building healthier, more resilient communities through our diverse agency group, including Kells Psychology, Crossroads Family Services, andKinnectionsCommunity Wellness.
- Collaborative Culture:Join our interdisciplinary team of passionate professionals who bring together expertise in psychology, social work, education, marketing, and organizational management. Here, collaboration and creativity flourish in a positive, supportive environment.
- Growth Opportunities:As a growing organization that continually adapts to meet community needs, we offer abundant opportunities for professional development and career advancement.
- Values-Driven Work:Experience a workplace where evidence-based practices, cultural responsiveness, and trauma-informed approaches aren't just buzzwords—they're the foundation of everything we do.
- Work-Life Balance:We understand that wellness begins with our own team. We foster an environment that respects personal time and promotes self-care, allowing you to bring your best self to both work and home.
Family Solutions Group isn't just a place to work—it's a place to make a difference, grow professionally, and be part of a caring community dedicated to transforming lives.
- Extended health care
- Health spending account
- RRSP
- Partial remote work option (following probationary period)
- On-site parking
- Generous paid time off (sick and vacation time)
- Company events
Salary Range
- Hours of Work: 32 (.8 FTE) - 40 (1.0 FTE) per week
- Pay expectation: $50,000 to $60,000 (as per FTE)
Seniority level
Seniority level
Mid-Senior level
Employment type
Job function
Job function
Marketing and SalesIndustries
Individual and Family Services
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