Marketing Specialist - Experience

Cadillac Fairview; Toronto; On-site; CAD 58,194 - 77,592; Full time

Job summary

Cadillac Fairview is seeking a Marketing Specialist - Experience to design, build and execute bold and memorable customer experiences across our retail properties. You will support cross-property programs, contribute to briefs and schedules, and ensure events meet KPI targets while delivering exceptional guest experiences.

With 3+ years in marketing and a post-secondary education in related fields, you will collaborate with agencies, CF teams, and property partners to drive innovative

Qualifications

• 3+ years of marketing experience.
• Post-secondary education in Business, Marketing, Communications, Digital Marketing or Event Marketing.

Responsibilities

• Participate in the ideation and design of customer experiences across CF properties.
• Assist in planning and executing Experience programs, including budgeting and scheduling.
• Monitor campaigns on-site to ensure KPI achievement.
• Prepare briefs, RFPs, and collaboration with agencies and property teams.
• Analyze feedback and outcomes to optimize future experiences.

Skills

Marketing experience

Event marketing

Digital marketing

Education

Post-secondary education in Business/Marketing/Communications/Digital Marketing or Event Marketing

Tools

Asana

Budget tools

Google Suite

Job description

Role Impact:

The Marketing Specialist - Experience will bring experience and passion to design, build and execute bold, unique and memorable experiences for our customers across all of our retail properties. This role will aim to ensure that our customers have a positive perception of CF and optimal visit at our experiences and will maximize the value to deliver against program goals and KPIs.

The Marketing Specialist - Experience will have the opportunity to support and execute CF’s high priority and most impactful Experience programs including Holiday, Home of Team Canada and customer experience programming.

What you will deliver:

• Participate in the experience ideation and design led by the Sr. Manager - Experience and then help to execute experiences with excellence. Execution responsibilities may include, but not limited to, contributing to the brief or RFP documents for agencies, collaborating with external agency and CF property team on the physical experience build, planning and communicating experience schedules to key stakeholders, building playbooks for staffing or customer service training or monitoring the execution against experience KPIs.
• Is constantly curious to look for opportunities to improve, solve problems and ultimately optimize the experience design for the CF customer.
• On-site monitoring and support of the Marketing Experience will be required at launch and periodically throughout the campaign to ensure success against KPI’s and positive customer experience.
• Required accurate budget and invoice management as well as reconciliation tracking for responsible Experience programs to ensure they are delivered on budget.
• Work closely with Marketing Intelligence to help integrate key learnings and insights into Experience programs, support setting of KPIs for experiences and also any survey or research work required to track, analyze and report performance of programs against key KPIs.
• Actively tracks industry trends, best practices and innovation to eagerly test and learn new opportunities. Brings a high level of passion for Customer Experience and Event Management.

What your strengths are:

• It will be critical that this role has a strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
• Innovative and growth mindset to identify potential opportunities as well application of industry-leading practices.
• Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
• Data driven strategic mindset to incorporate insights and learnings into programs. Ability to apply a test and learn approach for ongoing program optimization.
• Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets and timelines.
• Strong team building skills at a Specialist level and act as a strong role model against CF Values amongst the team.

What you need to succeed:

• 3+ years of marketing experience
• Post secondary education preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.

Nice to Haves:

• Knowledge in project management tool Asana.
• Knowledge in budget and invoice management tools.
• Knowledge in Google Suite.

Starting base salary for this job level may range from $58,194 to $77,592. The actual base salary offered will consider several factors including, but not limited to the role, experiences, skills & qualifications, location, market and internal considerations; with this context, CF reserves the right to pay above this range. Cadillac Fairview offers a competitive total rewards package in addition to base pay which may include a performance – based incentive plan, a comprehensive pension and benefits plan, paid time off including vacation, well-being & volunteer days and support for continued growth and development.

Are you someone who believes in our values?

• Aim Higher – we strive to exceed expectations
• Own Your Expertise – we empower ourselves and each other
• Collaborate Effectively – we bring the right people together to get the right results
• Engage with Empathy – we objectively consider the needs of others
• Embrace Change – we drive, learn from, and adapt to change

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected.

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email [e-mail].

This posting is for a vacant position. CF may use artificial intelligence (AI) technology, alongside human review, to assist in screening and assessing applicants for this position.