Manager, Social, PR & Events - 14 months contract

Canadian Tire Financial Services; Toronto; On-site; CAD 117,482,000 - 191,982,000; Full time

Benefits offered by this job

Career growth opportunities

Product discounts

Store discounts

Job summary

Canadian Tire Corporation, Limited (CTC) is seeking a Manager, Community and Brand Engagement to shape Sport Chek's presence across social channels, local communities and public outlets. You will lead strategic and operational efforts, mentor a team, and align engagement with broader marketing goals, including crisis response and influencer initiatives.

The role emphasizes regional relevance, culture monitoring, and cross-functional collaboration to drive traffic and authentic connections with

Qualifications

• 6+ years in brand marketing, community engagement, or social strategy roles.
• Proven leadership experience managing cross-functional teams.
• Strong understanding of social media platforms, influencer marketing, and PR.
• Experience with localized marketing and event activation.
• Excellent communication, collaboration, and crisis management skills.
• Ability to analyze performance metrics and translate insights into action.

Responsibilities

• Lead development of community and brand engagement strategies across social, PR, influencer, and field marketing.
• Oversee execution of store grand openings and localized campaigns that drive traffic and build community connection.
• Manage and mentor a team of specialists, ensuring alignment and collaboration across functions.
• Collaborate with brand, growth, and planning teams to integrate engagement efforts into broader marketing strategies.
• Monitor cultural trends and platform shifts to inform proactive engagement and storytelling.
• Collaborate with CTC Comms on crisis communication planning and response across social and public channels.
• Track performance metrics and optimize strategies based on insights and feedback.
• Build and maintain relationships with external partners, including community organizations and media contacts.
• Mentor and guide team members, fostering a culture of creativity, accountability, and strategic thinking.

Skills

Brand marketing

Community engagement

Social strategy

Leadership

Social media

Influencer marketing

PR

Localized marketing

Event activation

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

What you will do:

The Manager, Community and Brand Engagement is the strategic lead responsible for shaping how Sport Chek shows up across social platforms, local communities, and public channels. This role oversees the development and execution of integrated engagement strategies that build brand trust, drive cultural relevance, and foster authentic connections with customers. From leading store grand opening campaigns to managing influencer and PR efforts, the manager ensures all initiatives are insight-driven, regionally resonant, and aligned with brand goals. They guide the team in real-time engagement, trend response, and reputation management, while collaborating cross-functionally to ensure marketing efforts are cohesive and impactful. This role is both strategic and operational, requiring a strong understanding of digital platforms, community dynamics, and brand storytelling. This is a 14 month Maternity leave contract role Lead the development of community and brand engagement strategies across social, PR, influencer, and field marketing. Oversee execution of store grand openings and localized campaigns that drive traffic and build community connection. Manage and mentor a team of specialists, ensuring alignment and collaboration across functions. Collaborate with brand, growth, and planning teams to integrate engagement efforts into broader marketing strategies. Monitor cultural trends and platform shifts to inform proactive engagement and storytelling. Collaborate with CTC Comms on crisis communication planning and response across social and public channels. Track performance metrics and optimize strategies based on insights and feedback. Build and maintain relationships with external partners, including community organizations and media contacts. Mentor and guide team members, fostering a culture of creativity, accountability, and strategic thinking.

What you bring:

6+ years in brand marketing, community engagement, or social strategy roles. Proven leadership experience managing cross-functional teams. Strong understanding of social media platforms, influencer marketing, and PR. Experience with localized marketing and event activation. Excellent communication, collaboration, and crisis management skills. Ability to analyze performance metrics and translate insights into action. Bachelor’s degree in Marketing, Communications, or related field. Ability to thrive in a fast-paced environment; prior agency experience is preferred.

We’re always looking for great talent! In addition to competitive pay, we offer: Career growth opportunities and product discounts

Broadband Salary Range: 41.00 - 67.00 CAD Hourly

Our typical hiring range is between 41.00 - 62.00 CAD hourly. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements

This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging!

Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.

Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast.

We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.

We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment.

If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here.