Marketing Specialist

W.M.I. CONTRACTORS LIMITED; Winnipeg; On-site; CAD 55,000 - 80,000; Full time

Job summary

A leading company in the services sector is seeking a Marketing Specialist to drive high-impact campaigns and foster brand awareness. This role involves managing social media, supporting marketing campaigns, and creating engaging content while utilizing various digital marketing tools. The ideal candidate will be detail-oriented, possess strong project management skills, and have a solid background in B2B marketing.

Qualifications

• 2–4 years of B2B marketing experience, ideally in technology or IT services.
• Experience managing social media channels with strategy and execution.
• Strong copywriting skills for technical content.

Responsibilities

• Oversee social media channels, develop strategies, and manage content.
• Collaborate on multi-channel campaigns to generate leads.
• Create and optimize website content, including SEO best practices.

Skills

Social Media Management

Copywriting

Project Management

Content Creation

SEO Techniques

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

HubSpot

Salesforce

Canva

Google Ads

LinkedIn Ads

Job description

As a Marketing Specialist, you’ll collaborate with Marketing Managers to bring high-impact campaigns to life to fuel lead generation, expand brand awareness, and drive pipeline across our various service lines. You will translate objectives into engaging content, manage and grow our social media channels, and unpack analytics to optimize performance.

You combine creativity with a get-things-done mindset, take ownership of your work, spot gaps and roll up your sleeves to fix them, and thrive on helping others succeed.

What You'll Do

• Social Media Management:
• Oversee our social media channels (LinkedIn, Twitter, Facebook, Instagram) end to end. Develop channel strategies, manage the social calendar, and align content across all service lines
• Craft on-brand posts and design accompanying graphics; monitor engagement, respond to comments or messages, and identify opportunities to engage with relevant communities or influencers
• Track channel performance (followers, engagement rates, reach) and surface insights to refine content themes and posting cadence
• Campaign Support & Execution:
• Collaborate on multi-channel campaigns (email, social, digital ads) to generate and nurture leads
• Build and optimize email nurture workflows, ensure seamless lead handoff and monitor funnel progression
• Design, launch, and refine paid media campaigns (LinkedIn Ads, Google Ads) based on campaign briefs: set up targeting, monitor conversions, and adjust tactics to hit MQL/CPL goals
• Event Coordination & Follow-Up:
• Working with our Marketing Coordinator you will assist with the logistics for virtual and in-person events: manage collateral, speaker materials, and promotional timelines
• Create post-event nurture campaigns with emails, social follow-ups, and landing pages to maximize attendee engagement and drive pipeline
• Content Creation & Asset Support:
• Maintain and optimize our website: update pages using basic HTML/CSS, implement on-page SEO best practices, and coordinate with developers to improve site performance and user experience
• Edit basic video content (trim clips, add captions), manage the video library (raw vs. edited files), and assist with designing presentations, infographics, and other marketing assets
• Collaborate with subject matter experts to design blog posts, case studies, whitepapers, and email copy. Ensure all content adheres to brand guidelines and technical accuracy
  
  
  
  

What We'd Like

• 2–4 years of B2B marketing experience, ideally in technology, IT services, or cybersecurity
• Proven track record managing social media channels for a B2B or tech-focused organization—comfortable both with strategy (content themes, posting cadence) and day-to-day execution (copywriting, graphic creation, engagement)
• Experience with a marketing automation platform (HubSpot preferred) and a CRM system (Salesforce or equivalent)
• Practical experience launching and optimizing paid media campaigns (LinkedIn Ads, Google Ads) and using social scheduling tools
• Strong copywriting skills, and the ability to work closely with subject matter experts to translate technical content into clear, compelling collateral
• Proficiency with Canva (or similar) for ad creation and social graphics, plus basic video editing skills
• Basic HTML/CSS skills and a solid understanding of on-page SEO techniques (keyword usage, metadata, site structure)
• Excellent project management and organizational skills—detail-oriented, able to juggle multiple deadlines and priorities
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Able to travel within Canada and the USA as required.