Marketing Specialist

Sobeys; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

Sobeys is seeking a Marketing Specialist to help develop and execute integrated marketing plans for Voila. This role involves collaboration with cross-functional teams, managing advertising adaptations, and ensuring cohesive marketing campaigns, contributing to the broader goals of brand strategy. We are looking for someone with significant brand marketing experience and e-commerce proficiency to enhance our marketing efforts.

Benefits

Health and dental coverage

Life and disability insurance

Employee Assistance Program

Retirement and Savings Plan

In-store discount

Learning and Development Resources

Parental leave top-up

Paid Vacation

Qualifications

• Minimum 4-5 years of relevant work experience in brand marketing or advertising.
• Fluency in web analytics tools such as Google Analytics.
• Experience in managing digital marketing programs.

Responsibilities

• Assist in the development and execution of integrated marketing plans for Voila.
• Plan and execute marketing campaigns with stakeholders to meet performance goals.
• Manage advertising adaptation and production of content for the Alberta market.

Skills

E-commerce knowledge

Results-oriented

Organizational skills

Communication skills

Project management

Tools

Google Analytics

Salesforce Marketing Cloud

Microsoft Excel

Job description

Requisition ID: 189273
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Ontario; Alberta
City: Toronto
Location: Sobeys Innovation Hub

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

We are looking for a Marketing Specialist who will assist in the development and execution of integrated marketing plans for Voila. You will work with a cross functional team of internal and external/agency partners to help bring the strategy to life for the consumer.

Here’s where you’ll be focusing:

• Understand the brand strategy and act as a brand champion through marketing activations
• Collaborate with the Marketing Manager and participate in the annual planning of the strategic marketing plan, that support the brand strategy including brief development, creative evaluation, and tactical execution
• Manage the advertising adaptation of key elements of the Voilà brand and the production of content for the Alberta market
• Be the brand guardian to ensure all campaigns are cohesive and ties back to the business objectives
• Plan and execute Marketing campaigns (omnichannel) with other stakeholders to meet performance goals
• Engage internal cross-functional partners, including Marketing, Creative Studio, Content Services, Digital, Loyalty, Merchandising, Business & Customer Insights, Category, and external agency partners, to activate programs
• which support the marketing priorities
• Assist with management of experiential, partnership, and sponsorship programs
• Assist with management and execution of project tracking for marketing calendars, business updates, and quarterly updates
• Develop and manage promotional and marketing plan project work streams including project management and follow-ups, creative proof approvals and budget reconciliation
• Work closely with Customer Insights and external partners to conduct pre/post-campaign reporting and analysis, identifying trends and recommendations for improvements
• Collaborate with the national marketing team to ensure synergy between both brands (Voilà and Safeway)
  
  #LI-CF2
  #LI-Hybrid

What you have to offer:

• Minimum 4-5 years of relevant work experience in brand marketing or advertising.
• You have an excellent knowledge of e-commerce
• Experience in managing digital marketing programs
• Fluency in web analytics tools, such as Google Analytics, Salesforce Marketing Cloud, digital marketing platforms (e.g., google, FB)
• Proficient in Microsoft Excel (comfortable doing vlookups)
• You are results-oriented, customer-focused, and have a passion for food
• You demonstrate exceptional organizational skills, have a great ability to adapt to a changing environment, and are comfortable managing a large number of complex projects simultaneously
• You demonstrate good stress management skills
• You are a team player and have excellent communication skills

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.