Marketing Manager

CPA-Ontari; Canada; Hybrid; CAD 104,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Home office stipend

Growth opportunities

Job summary

CPA Ontario is seeking a Marketing Manager to join the Brand & Marketing team, reporting to the Vice President of Marketing. You will lead student recruitment campaigns, lifecycle marketing, and the education journey, building a high-performance team to optimize the customer journey and manage multiple campaigns on tight timelines.

The role requires a university degree, 6+ years in marketing (B2C preferred), proven senior-level leadership, budget stewardship, and strong proficiency with Excel,

Qualifications

• University degree or college diploma in Marketing or Business.
• 6+ years of related marketing experience, with extensive B2C experience.
• Senior marketing experience, preferably with agency and/or corporate experience.
• Strategic planning including annual go-to-market plans and integrated campaign roadmaps.
• Budget management and on-time, on-budget delivery.
• Strong project management with workback schedules and Monday.com.
• Excellent Excel skills; experience with BI reporting and Looker dashboards.

Responsibilities

• Lead, coach, and develop a high-performing marketing team.
• Develop and execute data-based marketing strategies for student recruitment.
• Plan, manage, and deliver integrated marketing campaigns across digital, social, email, events, and traditional channels.
• Create briefs, campaigns, and business cases to drive engagement and outcomes.
• Optimize the prospective student journey via segmentation and targeted messaging.
• Collaborate with cross-functional teams and external agencies to deliver initiatives.
• Manage multiple projects, roadmaps, and timelines to ensure on-time delivery.
• Evaluate campaign performance and leverage insights to improve results.

Skills

Team leadership

Data-driven marketing

Campaign management

BI reporting

Excel

Monday.com

Education

University Degree or College Diploma in Marketing or Business

Tools

Excel

Looker

Monday.com

Job description

Lead integrated marketing that connects students to life-changing opportunities.

CPA Ontario is not like other organizations

We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.

Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

About This Opportunity

We are seeking a highly skilled and experienced Marketing Manager to join our Brand & Marketing team, reporting into the Vice President of Marketing, and responsible for acquisition initiatives with a focus on student recruitment, lifecycle marketing and the overall student education journey. This this role will develop, manage, and grow a high-performance team who can optimize the customer journey and managing multiple integrated campaigns, with tight timelines, at all times.

What You’ll Be Doing

• Lead, coach, and develop a high-performing marketing team, fostering a collaborative and successful culture.
• Develop and execute data-based marketing strategies that support student recruitment objectives and business goals.
• Plan, manage, and deliver integrated marketing campaigns across digital, social, email, events, experiential, and traditional channels.
• Create strategic marketing briefs, campaign plans, and business cases that drive engagement and measurable outcomes.
• Optimize the prospective student journey through audience segmentation, targeted messaging, and effective campaign design.
• Collaborate with multiple cross-functional teams, internal stakeholders, partners, and leadership, and external agencies to deliver impactful marketing initiatives.
• Manage multiple concurrent projects, marketing roadmaps, and campaign timelines to ensure on-time, on-budget delivery.
• Evaluate campaign performance, leveraging insights and data to continuously improve results and achieve targets.

To Be Successful You’ll Need

• University Degree or College Diploma in the field of Marketing or Business.
• A minimum of 6 years of related marketing experience, with extensive B2C experience. B2B experience would be preferred.
• Proven experience in a senior marketing role, preferably with agency and/or corporate experience.
• Strategic marketing planning experience, including annual go-to-market plans with robust integrated campaign roadmaps from ideation to in-market.
• Demonstrated ability to manage budgets and deliver projects on time and within budget.
• Strong project management skills, experience with building workback schedules, and able to use Monday.com.
• Excellent Excel skills; experience with BI reporting and Looker dashboards.
• The ability to see all the potential opportunities and then choose where to focus.
• A personable relationship builder with strong organizational skills and ability to prioritize tasks, meet deadlines and work well under pressure.

Why Join CPA Ontario?

• We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done.
• We are committed to inclusion as a core part of how we operate, not as an afterthought.
• We have a hybrid working environment, with three days a week on-site, complemented by 2 days of remote working. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one-time bonus towards a home office when you start.
• We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression.
• We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

Salary range

The anticipated salary range for this position is between $103,700 - $129,600 per annum. The salary offered will be determined based on your qualifications, experience, and internal parity. Exceptions may be considered with further review.

We appreciate your interest in CPA Ontario and this position

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, fair and run by humans. All suitable applications are reviewed by someone on our Recruitment team, and if your qualifications and experience meet the requirements of this role, we’ll be in touch. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.

CPA Ontario is an inclusive employer. Accommodation is available under theOntario Human Rights Code. Ifyourequireadisability-relatedaccommodationto participate in the recruitment process, please email [e-mail] with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.