Marketing Specialist

Steele Auto Group; Prince Edward Island; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Matched retirement savings

Health & dental plans

Mental health support

Employee discounts on vehicle services

Steele University — training and skill

Job summary

Steele Auto Group PEI in Prince Edward Island is seeking a Marketing Specialist to engage our dealerships on digital media platforms, transforming the customer experience through innovative planning and execution. If you have a creative mindset, passion for digital media, and a drive to grow, we invite you to apply today!

Compensation is commensurate with skills and experience, with a comprehensive benefits package and ongoing learning opportunities through Steele University.

Qualifications

• 2+ years of experience in marketing or digital media.
• Post-secondary education in marketing, communications, or a related field.
• Experience with digital marketing including SEO, SEM, email marketing, social media, display advertising, and content marketing.
• Strong written and verbal communication skills with excellent proofreading and editing abilities.
• Strong organizational and time-management skills with attention to detail.
• Ability to work independently and in a team; manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop marketing strategies for campaigns, projects, websites, and social media.
• Manage social media accounts including engagement, messages, leads, and reviews.
• Manage paid digital campaigns and budgets across SEM platforms.
• Track and analyze key marketing metrics and report performance results.
• Ensure marketing materials align with brand guidelines and Steele Auto Group’s vision.
• Collaborate with General Managers on radio, print, social media, email, and text campaigns.
• Coordinate community partnerships and events with General Managers.
• Manage relationships with community partners, vendors, and digital service providers, including Kijiji, CarGurus, AutoTrader, and Rapid Response.
• Coordinate the design and development of marketing materials including business cards, flyers, and print advertisements.

Skills

Marketing experience

Digital media

SEO

SEM

Content marketing

Communication skills

Project management

Education

Post-secondary education in marketing or communications

Tools

Design software

Job description

Steele Auto Group PEI
Prince Edward Island, CAN

• Travel Required : Yes

Description

At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.

As a Marketing Specialist with Steele Auto Group , you will engage our dealerships on digital media platforms, transforming our customer experience from a great one to the best one. You will be innovative in your strategic planning and implementation, keeping up to date on the ever-changing world of digital marketing. If you have a creative mindset, passion for digital media, and you are driven by a need to grow, we invite you to apply today!

Compensation: Salary is commensurate with skills, experience, and qualifications

The Steele Advantage

• 100% Matched Retirement Savings Plan - Because your future matters
• Flexible Health & Dental Plans – Affordable, dependable coverage for the people who matter most
• Mental Health & Wellness Support – 24/7 confidential support for you and your family
• Employee Discounts – On vehicle purchases, parts, and service at any of our locations
• Access to Steele University – learn anytime, anywhere and earn rewards as you grow your skills!

How you will make an impact:

• Developing marketing strategies for campaigns, projects, websites, and social media
• Managing social media accounts, including engagement, messages, leads, and reviews
• Managing paid digital campaigns and budgets across SEM platforms
• Tracking and analyzing key marketing metrics and communicating performance results
• Ensuring marketing materials align with brand guidelines and Steele Auto Group’s vision
• Collaborating with General Managers on radio, print, social media, email, and text campaigns
• Coordinating community partnerships and events in collaboration with General Managers
• Managing relationships with community partners, vendors, and digital service providers, including Kijiji, CarGurus, AutoTrader, and Rapid Response
• Coordinating the design and development of marketing materials, including business cards, flyers, and print advertisements.

What drives your success:

• You have 2+ years of experience in marketing or digital media
• You have relevant post-secondary education in marketing, communications, or a related field
• You have experience with digital marketing, including SEO, SEM, email marketing, social media, display advertising, and content marketing
• You have strong communication skills, both written and verbal, along with excellent proofreading and editing abilities
• You have strong organizational and time-management skills, with excellent attention to detail
• You can problem-solve, manage competing priorities, and meet deadlines in a fast-paced environment
• You can work effectively both independently and as part of a team
• You’re comfortable using a variety of design software and digital tools

Please note that this role is not eligible for Immigration Assistance due to the specific National Occupational Classifications (NOC) requirements.