Marketing Specialist

J-Squared Technologies Inc.; Ontario; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

J-Squared Technologies Inc. is seeking a Marketing Manager to develop and execute strategic marketing plans aimed at attracting new customers while retaining existing ones. The role involves campaign execution, event management, market research, and content development in a collaborative environment focused on innovative technology solutions.

Qualifications

• 5+ years in a marketing role, with at least 2 years leading initiatives.
• Experience in B2B marketing with technology focus.
• Strong skills in analytical, written, and verbal communication.

Responsibilities

• Develop and implement strategic marketing plans.
• Execute marketing campaigns across channels like LinkedIn.
• Plan participation in industry events and manage logistics.

Skills

Analytical skills

Written communication

Verbal communication

Organizational skills

Marketing strategy execution

Education

Bachelor’s degree in Marketing, Communications, or a related field

Master’s degree (MBA or equivalent) in Marketing or related discipline

Tools

Zoho CRM

Google Analytics

Wix CMS

WordPress

Canva

Adobe Creative Cloud

Job description

Available Locations : Ottawa | Toronto | Remote / Other

Leading the charge of developing cutting edge hardware systems .

Collaborative and highly skilled cross-functional team .

Shaping the future of computing in key industries, turning ideas into reality.

That is what we do at J-Squared.

Are you passionate about using disruptive technology to solve problems previously unachievable? Are you excited about the latest innovations that are allowing us to create more powerful hardware in smaller form factors? Do you like getting your hands dirty while driving results and collaborating with colleagues ? If this interests you, then we have an opportunity waiting for you!

What will your typical day look like?

As the Marketing Manager, you will be responsible for developing, implementing, and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. This role involves supporting marketing operations, assessing and improving existing initiatives, and ensuring alignment with business objectives.

Specifically, you will be responsible for :

1. Campaign Execution

• Assist in the planning and rollout of marketing campaigns across various channels such as LinkedIn and our company CRM tool, Zoho.
• Coordinate with designers, writers, and other stakeholders to deliver campaign assets.
• Track and report on campaign performance metrics.
• Execute day-to-day activities for SEO, SEM, email marketing, and social media.
• Collaborate with web developers / designers to optimize online presence and user experience.
• Monitor digital campaign performance using analytics tools and recommend optimizations.
• Help maintain the corporate website and update content as needed.

3. Event and Trade Show Management

• Plan and coordinate participation in industry events, conferences, and trade shows.
• Manage event logistics, promotional materials, and follow-up campaigns.
• Represent the company professionally during select in-person and virtual events.
• Assist with lead collection and follow-up campaigns post-event.

4. Content Development

• Assist with the creation of content strategies to support lead generation, thought leadership, partner marketing, and customer engagement.
• Draft blog posts, social media updates, newsletters, and other marketing materials.
• Work with subject matter experts to translate technical topics into compelling content.
• Execute on content calendars and oversee internal / external content creators.
• Ensure content quality and relevance across all marketing channels.

5. Market Research

• Conduct research on competitors, customer segments, and industry trends.
• Help develop customer personas and support campaign targeting efforts.
• Brand Management
• Ensure consistent brand messaging and visual identity across all channels and materials.
• Oversee the development of marketing assets including brochures, web content, videos, presentations, etc.
• Manage and mentor junior marketing team members or external contractors as the team grows over time.
• Collaborate with sales, product, and executive teams to align on go-to-market strategies.
• Foster a collaborative environment between marketing and other departments.

About Our Team

J-Squared has over 30 years of experience excelling in operationally demanding performance environments . Our ruggedized products and solutions are innovative, needs driven, and focused on quality and reliability. Our Octagon Systems line of products is a global leader in rugged computer systems built for use in extreme environments such as mining, defence & military, transportation, and marine. We architect and manufacture systems that work no matter what.

J-Squared’s significant growth has resulted in the company expanding its team to meet this increased demand.

Enough About Us, Let’s Talk About You

For a candidate to be successful in this role, the key qualifications include :

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in a marketing role, with at least 2 of them being more autonomous in driving or leading initiatives.
• Strong analytical skills and proficiency with marketing tools (e.g., Zoho or like CRM, Google Analytics, etc.).
• Strong written and verbal communication skills.
• Detail-oriented with strong organizational skills.
• Proven success in creating and executing marketing strategies and campaigns.
• Exposure to B2B marketing with a focus in technology sectors.

Additionally, we are looking for someone who is :

• Experience with content management systems (e.g., Wix CMS, WordPress).
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Cloud).
• Master’s degree (MBA or equivalent) in Marketing or related discipline.

Take The Next Step

Please submit a cover letter and CV to Recruiting via email at : We would like to thank all applicants for their interest, however, only candidates under consideration will be contacted.

J-Squared respects the dignity and independence of people with disabilities and provides accommodation and support to persons with disabilities throughout any recruitment process, once made aware of a need for accommodation. If you require any special accommodation or support during the recruitment process, please indicate so in your application.

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