Marketing Manager

Wajax Corporation; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health and dental benefits

Learning and development

Exclusive discounts

Company matched pension

Wellness program

Job summary

Wajax Corporation is seeking a Marketing Manager in Toronto to develop and deliver high-impact programs that enhance brand perception with current and new customers. The role supports strategic initiatives and collaborates with senior leaders to drive growth.

Responsibilities include leading campaigns, managing budgets, leveraging CRM tools for direct marketing, and ensuring brand consistency across programs. 7–10 years' experience and a Bachelor's in Marketing are required.

Qualifications

• 7-10 years in marketing with corporate or agency experience.
• Demonstrated success crafting brand and corporate marketing strategy.

Responsibilities

• Develop and implement annual fundraising strategies and campaigns.
• Represent the organization at community and networking events.
• Lead digital platform initiatives aligned with internal stakeholders and customer objectives.
• Develop and execute marketing strategies to support business growth and lead generation from target accounts.
• Collaborate cross-functionally with sales, business development, and key accounts to drive revenue.
• Partner with sales to address challenges across geographies, businesses and industries.
• Conduct market and competitive analysis to guide growth initiatives.
• Plan and manage external marketing campaigns and initiatives.
• Manage and optimize marketing budgets across digital and traditional channels.

Skills

Strategic marketing

Team leadership

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing automation

Job description

The Marketing Manager will develop and deliver high impact marketing and customer centric programs to support the business priorities. This role will be strategic with an emphasis on enhancing the company’s overall brand perception with current and new customer base. The Marketing Manager will support the Sr. Marketing Manager in the development of corporate strategic initiatives.

The Role

• Develop and implement annual fundraising strategies and campaigns.
• Represent the organization at community and networking events.
• Lead digital platform initiatives aligned with internal stakeholders, senior leaders, and customer objectives.
• Develop and execute marketing strategies to support business growth, focusing on lead generation from target accounts.
• Collaborate cross-functionally with sales leaders, business development, key accounts, and other departments to create actionable marketing programs that drive revenue, market share, and profitability.
• Partner with sales to address challenges across geographies, businesses, and industries.
• Conduct market and competitive analysis to inform and guide growth initiatives in line with company vision.
• Plan and manage external marketing campaigns, supporting programs and initiatives.
• Manage and optimize marketing budgets across digital and traditional channels to ensure alignment with measurable business outcomes.
• Drive customer-centric focus across employees, partners, and marketing efforts.
• Leverage CRM tools to run direct marketing campaigns and measure ROI.
• Ensure brand consistency and integration across all marketing programs.

The Candidate

Education: Bachelors Degree in Marketing, Business Administration or related field

Work Experience: 7-10 years in marketing with corporate or agency related experience

Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales across multiple product lines

Interest in expanding internal and external community-based events and networks.

Proven record translating marketing and promotional objectives into results

The Company

ince 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights include:

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan
• Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

As a condition of employment, final candidates will be subject to pre-screening.