Marketing Manager

TreowGroup Recruitment; St. Catharines; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Job summary

TreowGroup Recruitment in St Catharines is seeking a Marketing Manager with a strong graphic design background and expertise in print and digital marketing. You will craft engaging campaigns, social content, and drive brand messaging for a Canadian retailer in the power tools sector.

On-site role with health benefits and competitive base salary. The ideal candidate combines strategic marketing leadership with hands-on design and content creation skills, including SEO, email, and e-commerce

Qualifications

• Minimum 3 years in a senior marketing role with digital expertise.
• Proficiency in Adobe Creative Suite.
• Experience managing marketing budgets and financials.
• Experience in hardware/power tool industry a plus.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute innovative marketing strategies aligned with company goals.
• Oversee digital marketing: SEO, email campaigns, e-commerce, and online ads.
• Refine brand messaging with management and align positioning.
• Create marketing materials and digital content using Adobe Creative Suite.
• Manage content calendar for social platforms and email campaigns.
• Lead website and online store content on WordPress and optimize for SEO.

Skills

Marketing management

Graphic design

Content creation

Social media management

Email marketing

SEO

WordPress

Adobe Creative Suite

Tools

Adobe Photoshop

Illustrator

InDesign

WordPress

Job description

TreowGroup Recruitment, on behalf of our retail client located in St Catharines, is seeking a Marketing Manager.

About Our Client

Our client is a well-established Canadian retailer specializing in the sale of power tools, hand tools, fasteners and safety gear with a focus on supporting the construction industry.

Job Summary

We’re looking for a talented Marketing Manager with a strong background in graphic design. If you have a solid understanding of both print and digital marketing, enjoy building impactful campaigns, and thrive on crafting engaging social media content, this could be your next career move!

Job Type

Full-time, Permanent

Location

On-site in St Catharines Head Office

Compensation

Competitive base salary + health benefits

Your Day to Day will Include:

Marketing Management

• Develop and implement innovative marketing strategies aligned with company goals.
• Oversee all digital marketing initiatives, including SEO, email campaigns, e-commerce, and online advertising.
• Collaborate with management to refine brand messaging and positioning.
• Stay ahead of market trends and competitive activity, identifying opportunities for growth.
• Analyze campaign metrics to refine strategies and maximize ROI.

Graphic Design & Content Creation

• Design high-quality marketing materials, including brochures, banners, flyers, and digital signage, using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Create compelling copy and digital content for various platforms.
• Develop assets for email marketing and social media campaigns.

Social Media Management & Email Marketing

• Plan and execute a content calendar for platforms such as Facebook, Instagram, and LinkedIn.
• Create and schedule engaging posts, including graphics, videos, and product highlights.
• Distribute monthly flyers and other email campaigns via Mailchimp.
• Analyze social media and email marketing performance, adapting strategies as needed.

Website & Online Store Management

• Lead website content development using WordPress, optimizing for SEO and user experience.
• Maintain products in the online store by updating visuals and descriptions.
• Collaborate with sales and purchasing teams to ensure accurate product listings.

Experience & Qualifications

• A minimum of 3 years of progressive experience in a senior marketing role, with expertise in digital marketing (SEO, email marketing, e-commerce, advertising).
• Proficiency in Adobe Creative Suite.
• Demonstrated ability to manage budgets and marketing financials.
• Experience in the hardware/ power tool industry is a plus.
• Exceptional communication and presentation skills.

Equal Opportunity Statement

TreowGroup Recruitment, as well as our client, is an equal-opportunity employer committed to building a diverse workforce. We believe in fostering an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation.