marketing specialist

Government of Canada - Central; Markham; On-site; CAD 55,000 - 75,000; Full time

Job summary

The Government of Canada is seeking a communication strategist to develop communication policies contributing to its environmental goals. This role involves evaluating strategies, preparing public materials, and advising clients on marketing approaches. Candidates should have a background in communication or related fields with relevant experience.

Qualifications

• Minimum 1 year of relevant experience required.
• Excellent oral and written communication skills are necessary.
• Client-focused with strong interpersonal skills.

Responsibilities

• Develop and implement communication strategies and policies.
• Oversee preparation of public written material and train staff.
• Conduct surveys and analyze consumer buying habits.

Skills

Client focus

Efficient interpersonal skills

Excellent oral communication

Excellent written communication

Flexibility

Judgement

Organized

Team player

Reliability

Education

College/CEGEP

Job description

Overview Languages

English

Education

• College/CEGEP

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Green job Help - Green job – Help Green job – Help

Green jobs contribute to environmental preservation, conservation, and restoration. Learn more about green jobs.

This information was provided by the employer; it was not verified by Job Bank.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Responsibilities Tasks

• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Train staff
• Write speeches, presentations and press releases
• Plan development projects
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Additional information Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence