Marketing Specialist

Deep Trekker Inc.; Kitchener; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Deep Trekker Inc. is seeking a Marketing Specialist to drive lead and revenue growth through digital channels. This hybrid role requires a hands-on approach to campaign management, analytics, and collaboration across teams. Candidates should have a strong background in growth marketing and be proficient with tools like Google Ads and HubSpot. Join a dynamic team committed to innovation in underwater robotics.

Benefits

Competitive salary and benefits package

Opportunities for professional development and growth

Flexible work options

RRSP matching

Qualifications

• 3+ years of experience in growth or performance marketing, ideally in B2B or SaaS.
• Proven ability to drive ROI through digital channels.
• Hands-on experience with marketing tools.

Responsibilities

• Launch and manage multi-channel campaigns (PPC, paid social, remarketing, email).
• Analyze user behavior and traffic sources using GA4 and HubSpot.
• Design and analyze A/B tests across the funnel.

Skills

Analytical mindset

Communication

Collaboration

Growth marketing

Performance marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

HubSpot

GA4

Google Tag Manager

Looker Studio

Job description

Please note: This is a hybrid role based in Kitchener, Ontario. Only candidates able to work onsite a minimum of three days per week will be considered. Meeting this requirement is essential for eligibility.

About Deep Trekker

Deep Trekker is a global leader in underwater robotics. Our ROVs and inspection systems are used in over 100 countries across industries such as aquaculture, infrastructure, public safety, environmental monitoring, and more. Our mission is to make complex underwater tasks safer, more efficient, and more accessible with intuitive, portable technology.

As we continue to grow, we're building a high-performance marketing team that blends creativity with analytics to drive measurable business results. We’re looking for a Marketing Specialist who can help us scale our digital programs, improve conversion rates, and turn data into actionable insight.

About the Role

Reporting to the Product Marketing Manager, the Marketing Specialist will be responsible for driving measurable lead and revenue growth across paid and organic digital channels. You’ll work cross-functionally with internal teammates, creative agencies, and sales to optimize campaigns, shape customer journeys, and identify new growth opportunities.

This is a hands-on role that blends strategy, analytics, and execution. You'll own the performance of multiple campaigns and be empowered to experiment, analyze, and iterate.

So, what do we look for in our team members at Deep Trekker? We value people who are curious, resourceful, and driven to make things better. We call it having "DEPTH"—a mindset that reflects who we are and how we work. DEPTH stands for: Drive to push boundaries, Empathy for customers and colleagues, Practicality in solving real-world problems, Team-first collaboration, and Humility to keep learning. These values guide everything we do—from designing new technologies to supporting a colleague on a tight deadline. If you're someone who takes initiative, thrives in fast-moving environments, and wants to do work that makes a difference, we’d love to hear from you. Please note: a marketing portfolio or relevant examples of your past work will be required during the interview process.

Key Responsibilities

Campaign Management & Optimization

• Launch and manage multi-channel campaigns (PPC, paid social, remarketing, email).
• Optimize budget allocation, bidding strategies, and creative performance to meet CPL, ROAS, and pipeline targets.
• Work with external paid media agency to scale successful channels and troubleshoot underperformance.

Growth & Experimentation

• Design, launch, and analyze A/B tests across the funnel (landing pages, ads, content).
• Identify and pursue new growth channels or tactics (e.g., affiliate programs, retargeting).
• Partner with our content and SEO team to ensure campaigns align with organic goals.

Analytics & Reporting

• Build dashboards and reports to track performance by channel, campaign, and funnel stage.
• Analyze user behavior, traffic sources, and conversion paths using GA4, HubSpot, and Looker Studio.
• Translate performance trends into actionable insights and present findings to the broader marketing and leadership team.

Martech & Tracking

• Maintain accurate tracking through Google Tag Manager, ad platforms, and HubSpot workflows.
• Troubleshoot tracking or attribution issues across paid, organic, and email sources.
• Proactively monitor for data discrepancies and ensure clean, reliable marketing data.

What You Bring

• 3+ years of experience in growth or performance marketing, ideally in B2B or SaaS.
• Proven ability to drive ROI through digital channels including Google Ads, LinkedIn, Meta, YouTube, and retargeting platforms.
• Hands-on experience with tools like GA4, HubSpot, Google Ads, Google Tag Manager, Looker Studio, or similar.
• Strong understanding of conversion funnels, attribution models, and performance metrics.
• Analytical mindset with the ability to turn data into strategy.
• Familiarity with A/B testing, CRO principles, and campaign lifecycle management.
• Excellent communication and collaboration skills—you thrive in a team setting and can work across departments.

Bonus Points:

• HubSpot Marketing Certification.
• Basic knowledge of HTML for email building and troubleshooting.
• Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e., sending events to HubSpot).
• Familiarity with JavaScript for web tracking implementation.
• Strong understanding of the SMB customer journey, with experience tracking and reporting on fast-moving sales funnels.

What We Offer:

• A chance to work with a dynamic and innovative team shaping the future of underwater robotics
• Competitive salary and benefits package
• Opportunities for professional development and growth
• Flexible work options
• RRSP matching

Dive into Deep Trekker!

At Deep Trekker, we believe in empowering our team to explore new depths of innovation and efficiency. We are committed to fostering a culture where diversity and unique perspectives are valued and celebrated. We encourage all qualified candidates to apply, regardless of age, gender identity, disability, or ethnic background. Join us in pushing the boundaries of underwater exploration and technology.

Thank you for considering a career at Deep Trekker. We are excited to see how you can make waves with us!