Marketing Specialist

Cultura Technologies; Greater Toronto Area; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a passionate Marketing Specialist to lead cross-channel marketing efforts in the Agri-Food industry. This role focuses on transforming strategies into engaging brand experiences, enhancing thought leadership, and driving brand awareness through creative digital marketing. The ideal candidate will have a strong background in B2B tech marketing, content creation, and event management, combined with a passion for the agriculture sector. Join this dynamic team and make a significant impact in a vital industry while enjoying the flexibility of a remote work environment.

Qualifications

• 2-5 years of experience in B2B tech marketing.
• Proficient in content planning and social media strategies.

Responsibilities

• Develop content strategies to boost brand awareness in Agri-Food.
• Plan and manage industry events with leadership collaboration.

Skills

B2B Marketing

Content Creation

SEO/SEM

Social Media Management

Event Management

Salesforce

Creativity

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Marketo

WordPress

Google Analytics (GA4)

Adobe Creative Suite

Job description

The company where you can make an impact and bring value.

Job Summary

Cultura Technologies is seeking a passionate and creative Marketing Specialist to lead our cross-channel M&A marketing efforts, including content creation and event production, to enhance the vital Agri-Food industry.

Job Description

The Role: Turning Vision into Action

As a Marketing Specialist at Cultura Technologies, you will transform strategies into engaging brand experiences. Your goal is to elevate our brand through innovative digital B2B marketing and compelling Agri-Food content. You will drive thought leadership and brand awareness with a focus on performance, KPIs, and creativity.

What Sets You Apart: The Ideal Candidate

Your experience with Salesforce and B2B tech marketing strategies will be your strengths. You are eager to grow as a marketing professional, skilled in content creation and multi-channel execution across social media, email, SEO/SEM, websites, and events. Your technical skills are complemented by creativity and storytelling ability. You enjoy innovating, collaborating, and shaping the future of the industry.

Your Qualifications: The Secret Ingredients

• 2-5 years in cross-channel B2B tech marketing
• Proficiency in social media, SEO, WordPress, and content planning
• Event management experience
• Passion for Agriculture or Food industry
• Experience with Salesforce, Marketo, or similar CRM and MAP tools

Your Impact: Responsibilities

Content Conductor

• Develop content and media strategies to increase brand awareness in the Agri-Food market.
• Generate engaging stories through interviews, articles, and research.
• Conduct SEO analysis for content planning.
• Manage our social media presence, primarily LinkedIn.
• Adapt content for various channels.
• Align communications with Cultura's brand values.
• Maintain a vibrant content calendar.
• Create compelling B2B cross-channel campaigns.

Event Maestro

• Plan industry and Cultura-owned events with leadership collaboration.
• Coordinate speaking and sponsorship opportunities at global industry events.
• Organize events such as tradeshows, conferences, and prospecting events.

Digital Prodigy

• Support remarketing and paid advertising on LinkedIn and Google.
• Collaborate with agencies to keep the website updated and engaging.
• Implement SEO and intent-based tactics to keep the brand top of mind.

Analytics Aficionado

• Analyze weekly data (GA4, Marketo, SFDC) for insights and growth opportunities.
• Use KPIs to guide content and campaign planning.
• Report on marketing attribution and mROI across channels.

The Cherry on Top: Nice To Have

• Experience in B2B marketing within tech, SaaS, Agriculture, or CPG sectors.
• Basic skills in creative design tools like Canva or Adobe Creative Suite.

Location: This role is remote with some travel required for collaboration.

Apply now and help us advance the vital Agri-Food industry. Together, we’re making it happen.

Worker Type: Regular

Number of Openings: 1