Associate Digital Marketing Specialist (Remote)

Insulet Corporation; Oakville; Remote; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming diabetes care through innovative technology. As an Associate Digital Marketing Specialist, you will play a vital role in enhancing the Omnipod brand among healthcare professionals. This position offers a unique opportunity to leverage your marketing skills in a dynamic, remote environment while contributing to meaningful advancements in health management. Collaborate with diverse teams, manage digital campaigns, and analyze performance metrics to drive impactful strategies. If you are passionate about making a difference and advancing your career in digital marketing, this role is perfect for you.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience in digital marketing practices and KPIs is essential.

Responsibilities

• Support digital marketing strategies and execution for HCP engagement.
• Collaborate with teams to create engaging marketing content.
• Analyze campaign performance and optimize strategies.

Skills

Digital Marketing

SEO

Email Marketing

Content Creation

Analytical Skills

Communication Skills

Collaboration Skills

Project Management

Education

Bachelor's degree in Marketing

Tools

Veeva Vault

Salesforce

Job description

Associate Digital Marketing Specialist (Remote)

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Insulet, founded in 2000, aims to enable our customers to enjoy simplicity, freedom, and healthier lives through our Omnipod product platform. Over the past two decades, we have improved the lives of hundreds of thousands of patients by leveraging innovative, wearable, waterproof, and lifestyle-friendly technology.

We seek highly motivated, performance-driven individuals to join our expanding team. Our success depends on hiring talented people guided by shared values who exceed customer expectations.

Are you ready to advance your career by joining a global leader in diabetes care? At Insulet Corporation, we are transforming lives with innovative products that empower people with diabetes to manage their health. Our technological advancements have led to the development of Omnipod, a tubeless, wearable, Pod-based insulin management system.

About the Role:

Do you want to impact the delivery of top-tier digital experiences in the Diabetes space? Are you eager to utilize your marketing skills and digital expertise to strengthen the Omnipod brand among healthcare professionals (HCPs)? If so, join Insulet’s International HCP Marketing team!

As the Associate Digital Marketing Specialist, you will support the development and execution of digital marketing communication strategies. Your responsibilities include assisting in the creation and deployment of digital initiatives aligned with our brand and business goals.

Key Responsibilities

• Support the development and execution of:
• Email marketing campaigns and deployments
• Website updates and content optimization
• Digital ad creative and online campaigns
• Organic social media content creation and management
• Field sales tools to support HCP engagement
• Key KPIs, evaluation metrics, and performance benchmarks for all programs
• Collaborate with internal teams and external agencies to develop engaging content for HCP marketing communications.
• Assist in implementing regional/global campaigns and scaling best practices across international markets.
• Support digital launch activities, education events, and online marketing initiatives to enhance HCP engagement.
• Leverage technical skills to update websites, deploy email campaigns, and support digital tools and integrations.
• Analyze campaign performance metrics and provide insights for strategy optimization.
• Work cross-functionally with Global Marketing, Country Marketing, Legal, Medical, Regulatory, and agency partners to ensure compliance and effectiveness.

Skills and Competencies

• Relevant experience in marketing, with experience working with HCPs considered a plus.
• Understanding of digital marketing, including SEO, Paid Search, Paid Social, and related KPIs.
• Effective communication and collaboration skills with internal and external stakeholders.
• Excellent written and verbal communication, including proofreading.
• Creative thinking with strong attention to detail.
• Organizational skills to manage multiple tasks and meet deadlines in a fast-paced environment.
• Proactive self-starter attitude, willing to take on additional responsibilities.
• Analytical mindset to interpret data and recommend strategies.

Education and Experience

Minimum Requirements

• Bachelor’s degree, preferably in Marketing.
• Experience in marketing with knowledge of digital marketing practices and KPIs.

Preferred

• Experience in regulated environments (Pharmaceuticals, Medical Devices, Consumer Healthcare).
• Experience with digital marketing tools like Veeva Vault and Salesforce.
• Bilingual in English and German, French, or Spanish.

Physical Requirements

• Travel up to 10% per quarter for meetings, tradeshows, and conferences.

If you’re ready to be part of a company shaping the future of diabetes care, we want to hear from you. Join Insulet Corporation and make a real difference in people's lives while growing your digital marketing career. Apply today!

Note: Base pay varies based on experience and skills. This position is eligible for 100% remote work, with options for hybrid on-site/virtual work.