Lifecycle Marketing Specialist

Riva; Edmonton; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative software development company seeks a Lifecycle Marketing Specialist to enhance its marketing efforts. This role involves building and optimizing lifecycle marketing programs that drive revenue growth through data-driven strategies and compelling content. You'll collaborate with various teams to design effective email workflows, analyze performance metrics, and implement creative tests. Join a diverse and inclusive culture where your curiosity and passion for marketing will be valued, and contribute to a global expansion strategy that makes a real impact in the B2B space.

Benefits

RRSP/IRA matching

3 weeks paid vacation

Paid wellness time

Volunteer time off

Extended health care benefits

Dental insurance

Life insurance

Professional development allowance

Qualifications

• 3+ years of experience in lifecycle and email marketing.
• Strong project management skills in a fast-paced environment.
• Experience in B2B SaaS within regulated industries.

Responsibilities

• Drive lifecycle programs to generate pipeline and awareness.
• Analyze and optimize lifecycle performance with data.
• Collaborate cross-functionally to create cohesive strategies.

Skills

Lifecycle Marketing

Email Marketing

Data Analysis

Project Management

B2B Marketing

Content Creation

Segmentation

Marketing Automation

Education

Post-secondary education in Marketing

Business Administration

Mathematics

Tools

Pardot

HubSpot

Salesforce

SQL

Job description

Current job opportunities are posted here as they become available.

As we enhance our global expansion efforts and go-to-market strategy, Riva is looking for an enthusiastic Lifecycle Marketing Specialist to join our high performing Marketing team.

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the Lifecycle Marketing Specialist is responsible for maximizing revenue performance across Riva’s lifecycle marketing programs. In this role, you will build a Lifecycle Marketing program that serves the acquisition, expansion, and partner funnels, to ensure that prospects and customers are receiving the messaging and resources they need to be successful with Riva. You will be designing, implementing, and optimizing email workflows across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.

With specific focus on account-based marketing, you will be expected to increase growth through data, segmentation, product expansion, and creative testing. If you have a passion for funnel analytics and compelling content, are naturally curious about what factors drive B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you will be a great fit for this high-impact role.

More specifically, your responsibilities will include:

Drive lifecycle programs from inception through delivery to generate pipeline and awareness in North America and globally

Working with the Demand Generation Manager, set and implement the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail, etc)

Take calculated risks, continuously experiment, iterate, and deliver with urgency

Be extremely data driven and an expert at reporting on full-funnel KPIs (working with the Demand Generation and Revenue Operations teams)

Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the funnel and pipeline

Define and deliver email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based communications, nurture sequences, and ad-hoc bursts

Align and collaborate cross-functionally across marketing and organization-wide to create and maintain a cohesive strategy and support

Warm up prospects from various conversion points (content, events, trials, demos, etc) to drive product adoption and sales conversations

Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful

In partnership with Content Marketing, write content to support lifecycle strategies, including email content and in-app placements

Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics

Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

Analysis and reporting across all lifecycle results and program metrics as required

Be passionate and curious around B2B SaaS email best practices to consistently bring new ideas to the table

Run tactics touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth

Develop and drive lead generation and nurturing strategy, generating qualified leads and pipeline opportunities

Proactively research new technologies as applicable to improve program performance

Document processes and standards for lifecycle marketing strategies and tactics

Additional duties and projects as assigned

WHAT YOU BRING TO THE TABLE?

3+ years of experience in lifecycle marketing and email marketing

A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field

Experience working in a similar role in a high-growth enterprise B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defense, or energy

Strong project management skills with the ability to prioritize in a fast-paced environment

Hands-on proficiency with email as a channel and a track record of driving conversion rate improvements

Excellent analytical skills with the ability to work with data and make informed decisions

Experience and passion for working cross-functionally within a go-to-market organization

Excellent writing skills with the ability to create lifecycle content for review by SMEs

Self-starter who can drive recommendations and decisions with minimal oversight

Results-oriented with a collaborative and proactive mindset; customer-first mentality

Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Quicksite and other tools as required

The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment

The ability to work remotely while still driving results across the business and teams

Additional duties and projects as assigned

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered

Familiarity with SQL and data science are assets

Ability to write in a second language

CORE COMPETENCIES FOR SUCCESS

Communication: Conveying information clearly and effectively across all levels and listens actively.

Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.

Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.

Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.

Analytical Thinking & Decision Making: Analyzing data and situations to make well-informed decisions.

Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.

Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.

Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

Total compensation package including;

RRSP/IRA matching.

Paid vacation starting with 3-weeks.

Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.

Paid time off to volunteer with charities of your choice.

Extended health care benefits, dental and life insurance.

Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.