Marketing Specialist

Durabuilt Windows & Doors; Edmonton; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player in window and door manufacturing is seeking a Marketing Specialist to spearhead innovative marketing strategies. This role involves collaborating with a dynamic internal team to enhance brand presence across various customer segments, including Dealers, Builders, and Homeowners. You'll be responsible for executing impactful marketing campaigns, managing relationships with third-party providers, and ensuring alignment with business objectives. If you're a creative thinker with a passion for B2B and B2C marketing, this opportunity offers a chance to make a significant impact in a company known for its commitment to innovation and customer satisfaction.

Qualifications

• 5+ years of marketing experience with a focus on B2B branding.
• Strong organizational skills and ability to prioritize in a fast-paced environment.

Responsibilities

• Manage marketing efforts for projects and develop brand-related work.
• Collaborate with sales and internal teams to drive marketing activities.

Skills

Strategic Thinking

Creativity

Communication Skills

Agility

Organization

Education

Undergraduate Degree

Tools

CRM Systems

Content Management Systems (CMS)

Salesforce

WordPress

Web Flow

Job description

Our values are at the core of everything we do!

• INNOVATIVE. Think ahead to stay ahead.
• DRIVER. Stay hungry and act with urgency.
• OWNERSHIP. No excuses. 100% accountability.
• CARING. For employees, partners and community.
• INDIVIDUAL. We work with great people and expect a lot from them.

We are one of Western Canada’s largest window and door manufacturers servicing consumers, contractors and retailers. Established in 1988 and headquartered in Edmonton, Alberta, it’s not just Durabuilt’s innovative manufacturing and design that places us on the list of Canada’s Best Managed Companies - it’s also our people.

Objective of this position

Reporting to the Marketing Manager, the Marketing Specialist will work with the internal marketing team and be responsible for the development and execution of the marketing strategy for the company overall. You are a strategic, creative, and agile individual who is willing to go the extra mile to get the job done. You are passionate about both B2B, B2C, and Product Marketing and you have an advanced understanding of brand.

Primary responsibilities

Manage the marketing efforts for specific projects, develop/execute all brand-related work, and work closely with various suppliers (i.e., freelancers, agencies, printers, media, etc.). Implement effective tactics to support the business goals of our four customer segments – Dealers, Builders, Commercial, and Homeowners.

Focus on work such as product branding, brochure/collateral development, showroom conceptualization and execution, vehicle decals and building signage, video storyboarding, product displays, website strategy, and brand refinement.

Accountabilities

With an emphasis on marketing objectives and deep knowledge of the business, the responsibilities for Marketing Specialist include, but are not limited to:

1. Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager.
2. Strategize marketing tactics to support our four main customer groups and their subgroups, unique product lines, and brand value/story.
3. Develop marketing campaigns and ensure quality control and project adherence to overall business objectives.
4. Work directly with Salespeople and leaders in driving marketing activities for select customer groups.
5. Meet or exceed expectations for return on objectives and effectively control expenditures.
6. Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues.
7. Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
8. Monitor competition and their strategies.

Results Driven Performance

1. Execute brand-related marketing projects that support our four main consumer groups.
2. Oversee website content updates in Content Management System (e.g., Web Flow).
3. Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.
4. Work with internal teams for event planning, set up, and communications.
5. Analyze projects after execution to determine successes and areas of improvement.
6. Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
7. Monitor competitors and their strategies.

Partner with Sales Team & Third Parties

1. Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
2. Nurture relationships through professional, promotional, and social interaction aligned with the corporate culture of being innovative, driven, caring, and showing ownership.
3. Proactively maintain relationships with the sales/management team by seeking improvements to marketing related processes.
4. Participate in providing an exceptional customer experience by anticipating issues and responding to opportunities/challenges in a timely manner.

Preferred Skills

1. Well-organized with the ability to prioritize work and contribute in a fast-paced environment.
2. Ability to think both strategically and tactically.
3. Excellent written and verbal communication skills.
4. Agility – you can think on your feet, learn fast, and grow your skill set where required.
5. Flexibility to work as per business requirements.

Experience/Capabilities

1. 5+ years of marketing experience with an Undergraduate degree.
2. Experience with CRM systems and CMS (e.g., WordPress, Web Flow, Salesforce).
3. Experience in B2B Branding is preferred.
4. Event coordination experience is an asset.

SEND US YOUR RESUME! We embrace diversity and offer equal opportunities to all qualified applicants regardless of origin, culture, ethnicity, age, ability, gender identity, sexual orientation, or faith. Thank you to all those who apply; those who are short-listed will be contacted.

About Company

Durabuilt Windows & Doors’ story started over 30 years ago with a family of entrepreneurs and their dedicated team. Together they turned a small window and door shop into one of the largest privately held manufacturing companies in Western Canada. Hard work, dedication and above all else a customer-focused attitude has shaped Durabuilt into the company it is today. Durabuilt celebrates hard work, innovation and business growth, all while maintaining a spot on Canada’s Best Managed Companies list since 2012. It’s not just Durabuilt’s innovative mindset and design that places us on this list, it is also our people!