Marketing Research Project

University of Guelph; Toronto; On-site; CAD 6,000 - 8,000; Part time

Job summary

University of Guelph Humber invites applications for a Winter 2027 Sessional Lecturer for BADM*4050 Marketing Research Project (In-Person) at the Guelph Humber campus in Toronto. The assignment includes orientation, office hours, student consultations, grading and exam invigilation, with potential additional duties as needed.

Applicants should hold a Masters in the field and have prior university teaching experience.

Qualifications

• Masters related to the field is required for appointment.
• Prior teaching experience at college or university level is expected.
• Demonstrated grasp of marketing research techniques and practices.

Responsibilities

• Orientation and training of students.
• Office hours and student consultations.
• Preparation and grading of coursework.
• Invigilating exams and related duties.
• Other duties as described by the department.

Skills

Masters related to field

Prior teaching experience

Teaching related to field at college-u

Marketing research techniques

Degree required

Education

Masters related to field

PhD related to field

Job description

for Teaching Assistants, Graduates Service Assistants & Sessional Lecturers

SL399449-Winter 2027-BADM*4050 (Business Program) Marketing Research Project

Sessional Lecturer, Unit 2

Academic Unit:

Guelph Humber Programs

Semester(s) of Assignment(s):

Winter 2027

Number of Available Work Assignment(s) / Sections:

1

Level of Work Assignment(s):

1

Right of First Refusal (RoFR)

A Sessional Lecturer holds a RoFR (i.e., for a particular course) if they have successfully taught the course in the past six (6) semesters. A SL who holds a RoFR to this course is required to exercise their right by way of the online hiring system. Also see: What is Right of First Refusal (RoFR)?

A Sessional Lecturer Currently Holds a Right of First Refusal for this Course:

Yes

Number of Assignments that Carry the Right of First Refusal:

1

Course Number:

BADM*4050 (Business Program)

Course Name:

Marketing Research Project

Course Format:

In-Person

Course Description:

See Course Calendar

Other Course Description or Assignment Information:

In this project-based course, students work in groups and identify, develop and complete an applied marketing research activity. Topics include marketing research process, research ethics, sampling design and design of survey instruments, execution of interrelated qualitative and quantitative research projects, and report writing.-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines- Classes held on University of Guelph-Humber campus (Toronto).

65

Anticipated Duties and Responsibilities

• Orientation-Training
• Office Hours
• Preparation
• Student Consultation
• Invigilating Exams
• Grading
• Other Duties (specified below)

Other Duties Described:

Instructor may be required to participate in course website training.

Qualifications

Required Qualifications

• Degree:
• Masters related to field
• Prior Teaching Experience:
• Successful teaching related to field at college or university level
• Required competence, capability, skill and ability related to course content:
• Demonstrated grasp of marketing research techniques and practices.

Preferred Qualifications

• Degree:
• PhD related to field
• Prior Teaching Experience:
• Many years of successful teaching related to contents of the course.
• Research Experience:
• Quality and or Recent Research activity in areas relevant to the course demonstrating knowledge of current developments in course content.
• Specific Preferred competence, capability, skill and ability related to course content:
• Candidates should provide in their application evidence of prior teaching experience and teaching success/excellence related to course content, which may include a dossier, teaching philosophy, examples of teaching innovations, course developments, evaluations of previously taught courses (e.g., peer evaluations and/or student feedback), reference letters, and any other relevant information they wish to have evaluated by the selection committee (some documents on file in the department or program, such as UofGH Student Feedback Questionnaires of courses taught on UofG contracts, may also be used).

Days Required and Wages

• Days and Times Required:
• Section 01: Friday 11:40 AM - 2:20 PM
• Period of the Work Agreement (Start Date and End Date):
• January 7, 2027 to April 30, 2027

Other Posting Information

Application Deadline (All postings will automatically expire at 11:59 pm on this day):

Monday, November 2, 2026

Posting Email Contact:

[e-mail]

Hiring Contact Information:

[e-mail] Please apply through the online application process only: http://www.uoguelph.ca/sessional_ta/ NOTE: Applications via e-mail will not be accepted. If you have technical issues with the online application, please contact [e-mail]

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution. For more information, the Office of Diversity and Human Rights (DHR) is a welcoming, safe and confidential one-stop shop for information, training and support on issues relating to diversity and human rights on our campus. SL work assignments are unionized with CUPE3913 and their terms and conditions of work are covered by the Unit 2 Collective Agreement between the University and CUPE 3913 (email contact: [e-mail]). All applicants must be eligible to work in Canada specifically at the University of Guelph before applying for an academic work assignment. All successful applicants must perform their work in Ontario and must be able to attend on-campus in-person meetings as required.