CRM & Lifecycle Marketing Specialist - Growth Marketing

Applovin; Toronto; On-site; CAD 184,000 - 283,000; Full time

Benefits offered by this job

Unlimited discretionary time off

10 paid holidays per year

80 hours paid sick leave

Equity eligible

Job summary

AppLovin Ads Manager is expanding CRM and lifecycle initiatives for e-commerce and DTC brands. You will own a slice of the CRM machine, optimize activation, engagement, retention, and win-back, and collaborate with the CRM lead to scale as the platform grows.

You’ll use AI tools (Claude or Cursor) to craft campaigns, set up segmentation, and build logic across data platforms, Salesforce, and HubSpot. A 2–4 year track record in lifecycle marketing is required.

Qualifications

• 2–4 years in lifecycle and CRM marketing.
• Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.
• Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog.

Responsibilities

• Build and optimize the CRM/Lifecycle marketing machine.
• Own activation, onboarding, engagement and retention campaigns.
• Lead outbound and multi-channel outreach beyond email (SMS, LinkedIn, direct mail).
• Develop segmentation, triggers, and suppression rules.

Skills

Lifecycle marketing

CRM marketing

AI fluency

Data tooling

Tools

HubSpot

Salesforce

SQL

PostHog

Job description

CRM & Lifecycle Marketing Specialist - Growth Marketing

New York City, NY

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com .

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

The Role

AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.

Where You'll Have Impact

• Activation and onboarding. The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed.
• Engagement and performance. The milestone that matters isn't the first campaign, it's the first one that works.
• Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline.
• Outbound. Reaching advertisers who haven't heard from us yet, targeted on criteria or intent signals.
• More than email. SMS, LinkedIn, direct mail and event-driven outreach are all in play.
• The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source.

This is a build job, not a maintenance one. What you build compounds — in revenue, in efficiency, and in time the team gets back.

What We're Looking For

Someone AI-fluent who can do the whole job — a real track record of moving the needle, high impact through their own work, and the curiosity and creativity to find the next thing without being pointed at it.

• Results you can show. Campaigns you've run, what you changed, and the number it moved.
• Initiative and curiosity. You'll find problems we didn't know we had, and you'll be first to try the next tool.
• Creativity. You write it, design it, and ship it yourself.
• Revenue-focused. You go after the opportunities that move the number, not the ones that are easiest to ship. You care whether advertisers activate and spend, not how many emails went out.
• You've made mistakes and learned from them. We would rather hear about the campaign that didn't work and what you changed than a run of clean wins.
• Comfortable building the logic, not just the copy — segmentation, triggers, branching, suppression.
• Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.
• Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog.
• An individual contributor at heart. You go deep on execution without a team beneath you.
• 2–4 years in lifecycle and CRM marketing.

Nice To Have

• Outbound or enrichment tooling — Clay, Apollo or similar.
• Superset, Trino or similar big data tooling.
• B2B SaaS, adtech, or e-commerce and DTC background.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

USA Base Pay Range: CA, NY, WA States

$153,000 - $200,000 USD

USA Base Pay Range: all other States (excludes CA, NY, WA)

$130,050 - $170,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here .

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [e-mail]

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here .

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in AppLovin’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.