Marketing Operations Specialist

Relayfi; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Relayfi is seeking a Marketing Operations Specialist to build and scale their Revenue Operations function. This role involves managing marketing technologies, developing strategies, and ensuring data integrity to enhance marketing effectiveness. Join a dynamic team focused on empowering small businesses across North America.

Benefits

Competitive salary and equity

Comprehensive health benefits

Flexible vacation and time off

Parental leave with top-up

Hybrid work environment

Dog-friendly space

Personal and professional growth

Top-tier equipment

Social connection events

Qualifications

• 3+ years of marketing operations experience.
• Proficient with marketing automation platforms.
• Strong analytical skills with marketing metrics.

Responsibilities

• Evaluate and manage marketing technology tools.
• Develop scalable processes for marketing campaigns.
• Monitor and enhance automation processes.

Skills

Marketing automation

Analytical skills

Project management

Problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Hubspot

Pardot

Marketo

Salesforce

Job description

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

As our first Marketing Operations Specialist, you’ll play a key role in building and scaling our Revenue Operations function. You’ll develop our marketing operations strategy and own the implementation of our tool stack, laying the foundation for scalable and efficient processes. This role is critical for ensuring accurate performance tracking, seamless integration of marketing technologies, and maintaining data integrity. You’ll collaborate closely with Marketing, Sales, and Data to enhance tracking, reporting, and overall marketing effectiveness.

Joining Relay means an opportunity to make a huge impact building solutions with the potential to reach 29 million small businesses across North America. If you thrive in a scrappy environment, excel at managing complex projects, and are eager to drive our growth, then Relay is the place for you.

What You’ll Be Doing:

• Evaluate, implement, and manage marketing technology tools and systems (e.g. CRM, marketing automation, analytics platforms), while owning the overall marketing technology roadmap to support campaigns and initiatives

• Own, manage, and troubleshoot marketing tools and integrations with Salesforce and Marketo, ensuring seamless data flow between platforms to maintain operational efficiency and accurate reporting

• Develop and maintain scalable processes that improve the efficiency and effectiveness of marketing campaigns, lead generation, and lead routing efforts

• Build, track, and optimize marketing automation workflows, including lead scoring, lead nurturing, attribution mapping and segmentation to drive better conversion rates

• Monitor and enhance automation processes to incorporate emerging technologies and best industry practices

• Partner with cross-functional teams to ensure data accuracy, reporting, and analytics alignment, while managing top-of-funnel data and delivering insights that support strategic decision-making

• Oversee and maintain the marketing database, ensuring data integrity, conducting regular audits, and adhering to data privacy regulations

• Develop and execute marketing performance dashboards, providing real-time visibility into key metrics and campaign performance

• Troubleshoot and resolve technical issues, serving as the primary contact for all marketing automation and technology-related questions

Who You Are:

• You have 3+ years of marketing operations experience

• You are proficient with marketing automation platforms such as Hubspot, Pardot and/or Marketo (or similar CRMs)

• You are a proactive problem-solver who tackles challenges with creativity and resourcefulness

• You excel in fast-paced environments, adapting seamlessly to evolving priorities while managing multiple projects with strong organizational skills and attention to detail

• You leverage your strong analytical skills and experience with marketing metrics to drive data-informed decision-making and achieve impactful outcomes

• You thrive in collaborative settings and enjoy working cross-functionally to achieve shared goals

• You are self-motivated and take ownership of your work, always pushing for excellence in everything you do

Bonus Points:

• You have worked at a startup or high-growth environment

• You have implemented a marketing automation platform

Our Commitment To You:

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

• Stage 1: A 45-minute Google Meets video call with the CFO

• Stage 2: A 30-minute Google Meets video call with the Director of Brand

• Stage 3: A 30-minute Google Meets video call with a member of the Leadership team

• Stage 4: A take-home case study followed by a presentation to our team in a 45-minute Google Meets video call

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.