Marketing Operations Manager

Sectigo; Ottawa; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Sectigo is seeking a Marketing Operations Manager to enhance global marketing systems and drive performance. This role involves managing the tech stack like HubSpot and Salesforce, optimizing campaigns, and collaborating across departments. Ideal candidates will have strong analytical skills and a background in marketing operations, particularly within B2B SaaS environments. Join us in Ottawa with a hybrid work setup to make a significant impact in our global team.

Benefits

Hybrid work environment

Inclusive workforce

Opportunities for growth

Qualifications

• Minimum of 3 years experience in marketing operations, preferably in B2B SaaS.
• Deep hands-on expertise with HubSpot for at least 2 years.
• Strong working knowledge of Salesforce CRM and Salesloft.

Responsibilities

• Own day-to-day operations within HubSpot and manage the marketing tech stack.
• Deliver campaign and funnel performance reporting to stakeholders.
• Collaborate with sales and RevOps to ensure seamless execution.

Skills

Problem-solving

Collaboration

Communication

Data analysis

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Salesforce

Salesloft

Job description

Job Description

We are looking for a Marketing Operations Manager to join our growing global team at Sectigo.

The Marketing Operations Manager takes ownership of our global marketing systems, processes, and performance infrastructure. This role is critical to scaling the impact of our marketing and ecommerce teams, driving operational excellence, and enabling data-driven decision-making.

This individual contributor role will report into the Revenue Operations organization and partner closely with Marketing, Sales, and Rev Ops peers across the globe, reporting to our Ottawa, Ontario office in a hybrid work environment (3 days in office).

Core Functions, Responsibilities, and Expectations

1. Marketing Technology & Campaign Operations
   • Own day-to-day operations within HubSpot, including workflows, campaign setups, and system hygiene
   • Manage and optimize the marketing tech stack, with a strong emphasis on HubSpot, Salesloft, and Salesforce
   • Lead the setup and execution of email campaigns, nurture tracks, and automation workflows
   • Monitor system performance and proactively resolve issues like sync errors and lead assignment failures
   • Oversee lead scoring models and ensure appropriate routing of leads, accounts, and intent signals
2. Performance Reporting & Optimization
   • Deliver campaign and funnel performance reporting to marketing and ecommerce stakeholders
   • Identify insights from data and recommend operational improvements
   • Collaborate on attribution modeling and contribute to measurement strategies for pipeline and revenue impact
3. Governance, Compliance, and Security
   • Ensure GDPR compliance and support data subject requests
   • Partner with IT and security teams to maintain secure and compliant systems
   • Regularly manage user permissions and access across tools
   • Review and maintain integration integrity, including updates to private keys and APIs
4. Cross-functional Collaboration
   • Serve as the primary point of contact for marketing operations across marketing and ecommerce teams
   • Collaborate with sales, sales operations, and RevOps stakeholders to ensure seamless GTM execution
   • Support the continuous improvement of processes that impact marketing’s effectiveness and alignment with sales

Other duties as assigned and related to the nature of this role and company initiatives.

Qualifications

Education:

• Bachelor’s degree in Marketing or Communications and/or equivalent work experience is strongly preferred.

Experience:

• Minimum of 3+ years of experience in marketing operations, preferably in a B2B SaaS or ecommerce environment. 5+ years of experience in strongly preferred along with relevant industry experience.
• Deep hands-on expertise with HubSpot is essential (minimum of 2 years).
• Strong working knowledge of Salesforce CRM and Salesloft.
• Experience managing lead scoring, campaign execution, and marketing-to-sales handoff processes.
• Ability to thrive in a fast-paced, global team environment and manage multiple projects with autonomy.

Ideal Candidate Profiles, Talents, and Desired Qualifications

• Familiarity with intent data platforms, customer data platforms (CDPs), and analytics tools.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Demonstrated ability to streamline complex systems and drive process improvements.
• Operate well in a fast-paced, dynamic environment without requiring significant supervision. Can think creatively and independently to resolve conflicts as well as solve problems.

Additional Information

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.