Marketing Manager, Sports & Community Programs

Canucks-Sports-; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

Canucks Sports & Entertainment (CSE) is seeking a Manager of Marketing for Vancouver Warriors, Rogers Arena, and Community initiatives. You will lead a marketing portfolio, supervise team members, and drive campaigns within the corporate marketing plan to support ticket sales, retention, retail, and fan engagement.

The role requires strategic leadership, budget management, and strong analytics to optimize spend and deliver compelling campaigns across multiple properties.

Qualifications

• Post-secondary degree or diploma in a related field or equivalent work experience.
• 3+ years' experience in strategic leadership of sales & marketing teams; sports marketing preferred.
• Experience with digital analytics tools (Google Analytics, Omniture, etc.).
• Excellent interpersonal skills and ability to collaborate with internal and external partners at all levels.
• Experience leading a team, setting strategic direction and driving department goals.
• Highly organized with strong administrative and time management skills.
• Experience compiling reports and presenting to senior executives.
• Ability to balance analytical and creative approaches to improve customer experiences.

Responsibilities

• Lead a portfolio within the Marketing department for Vancouver Warriors, Rogers Arena, and Community initiatives.
• Manage the marketing department budget with analytics-driven decision making.
• Plan and execute corporate annual marketing plans supporting ticketing, retention, retail, hospitality, and fan engagement.
• Coordinate with Content and Design to develop collateral aligned to brand standards.
• Oversee paid and contra-based marketing relationships with third-party vendors.
• Grow fan base through targeted campaigns and improve affinity and loyalty.
• Report performance metrics across traditional and digital platforms.
• Gather data on ticket buyers to tailor communications.

Skills

Leadership

Communication

Time management

Analytical thinking

Education

Post-secondary degree or diploma in related field

Tools

Google Analytics

Omniture

Job description

Canucks Sports & Entertainment (CSE) is seeking a Manager of Marketing for Vancouver Warriors, Rogers Arena, and Community initiatives. You will lead a marketing portfolio, supervise team members, and drive campaigns within the corporate marketing plan to support ticket sales, retention, retail, and fan engagement.

The role requires strategic leadership, budget management, and strong analytics to optimize spend and deliver compelling campaigns across multiple properties.