Manager, Marketing

Canucks Sports & Entertainment; Vancouver; On-site; CAD 85,000 - 110,000; Full time

Job summary

Canucks Sports & Entertainment in Vancouver is seeking a Manager, Marketing to lead strategic campaigns across Vancouver Warriors, Rogers Arena, and community initiatives. You will oversee planning, development, and execution within the corporate marketing plan to support ticket sales, fan engagement, retail, and community programs.

The role reports to the Director, Brand & Marketing and manages a team of Marketing Specialists and Coordinators, driving analytics-led decisions and presenting to

Qualifications

• 3+ years' experience leading sales & marketing teams in a sports context.
• Experience with digital analytics tools (Google Analytics, Omniture).
• Post-secondary degree or diploma in a related field.
• Excellent people skills and ability to present to senior executives.
• Experience guiding a team toward department goals.

Responsibilities

• Lead a portfolio within the Marketing department (Vancouver Warriors, Rogers Arena, Community) and supervise Marketing Specialists and Coordinators.
• Manage the Marketing department budget and optimize spend using analytics.
• Lead strategy, planning, and execution of corporate annual marketing plans for ticketing, retention, retail, and fan engagement.
• Collaborate with Content and Design teams to produce collateral aligned to brand standards.
• Support paid and contra-based marketing relationships with third-party vendors.
• Grow fan base and execute targeted campaigns to boost affinity and loyalty.
• Report performance metrics across traditional and digital platforms.
• Collect data on ticket buyers to personalize communication.
• Propose innovative ideas and evaluate third-party vendors for daily operations.

Skills

Strategic leadership

Data analytics

Stakeholder communication

Team leadership

Presentation skills

Time management

Creative thinking

Education

Post-secondary degree/diploma

Tools

Google Analytics

Omniture

Job description

Description

Position: Manager, Marketing (Vancouver Warriors, Rogers Arena, Community)
Department: Marketing
Reports to: Director, Brand & Marketing
Term: 12-18 months (Maternity Leave Coverage)

SUMMARY:

The Manager, Marketing will lead a portfolio within the Canucks Sports & Entertainment (CSE) Marketing department and oversee the planning, development, and execution of all campaigns contained within the corporate marketing plan that support the goals and initiatives of CSE’s ticket sales, community, retail, and fan engagement departments.

ESSENTIAL DUTIES AND RESPONSIBILITES:
(Other duties may be assigned from time to time)

• Lead a portolio within the Marketing department (Vancouver Warriors, Rogers Arena, Community) and oversee the day-to-day supervision, growth, and development of team members, including Marketing Specialists and Coordinators
• Manage the marketing department budget, optimizing spend through analytics-driven decision making and strategic discipline
• Lead the strategy, planning, and execution of corporate annual marketing plans supporting the ticketing, member retention, retail, hospitality, and fan engagement departments for select CSE Properties (Vancouver Canucks, Vancouver Warriors, Rogers Arena)
• Liaise with the Content and Design teams to develop marketing collateral aligned to campaign goals and overall brand standards
• Support all paid and contra-based marketing relationships with third-party vendors
• Grow our fan base within identified target segments and execute targeted campaigns to improve overall affinity and loyalty
• Manage the clear and timely reporting of performance metrics across all marketing platforms (both traditional and digital mediums)
• Collect data on all current and prospective ticket buyers to improve, personalize, and streamline the communication to all STM and ticket buyers
• Propose new, innovative ideas and identify/evaluate third-party vendors that address gaps in the business and lead integration of these solutions into daily operations

REQUIRED EXPERIENCE AND QUALIFICATIONS

• A post-secondary degree or diploma from a recognized institution in a related field or an equivalent combination of education and experience
• 3+ years' experience in strategic leadership of sales & marketing teams; experience within sports marketing and community initiatives preferred
• Experience with digital analytics tools including Google Analytics, Omniture etc.
• Excellent people skills, with an ability to work closely and cooperatively with internal and external clients at all levels
• Experience leading a team – strategic direction, focusing effort, and driving passion & motivation towards the realization of department goals and objectives
• Highly-organized and detail-oriented individual with outstanding administrative and time management skills
• Experience compiling reports and giving presentations to senior executives
• Skills driving both highly analytical as well as highly creative ideas to improve overall customer experiences

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive,equitable, andrepresentsour beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.