Marketing Manager - Omni Channel

Maple Leaf Foods; Mississauga; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks an innovative Omnichannel Marketing Manager to lead strategic planning and execution of eCommerce initiatives. This role is vital for driving market share growth and enhancing customer engagement through tailored marketing programs and effective media strategies. The ideal candidate will possess a blend of creativity and analytical skills, with a focus on data-driven growth across various channels. Join a forward-thinking company committed to sustainability and community impact, where your contributions will make a significant difference in shaping the future of food. If you're ready to embrace a dynamic environment and drive meaningful change, this opportunity is for you.

Benefits

Health and Wellness benefits

Defined Contribution Pension Plan

Learning and development opportunities

Comprehensive tuition reimbursement

Paid volunteer days

Qualifications

• Proven experience in driving online sales and customer engagement.
• Strong analytical skills to interpret data and make informed decisions.

Responsibilities

• Design and implement tailored shopper/digital programs for individual accounts.
• Collaborate with retail partners to create and execute media strategies.

Skills

eCommerce Expertise

Omni-Channel Strategy

Creative and Analytical Thinking

Data-Driven Decision Making

Digital Marketing Proficiency

Shopper Solutions Development

Content Strategy and Optimization

Project Management

Cross-Functional Collaboration

Communication

Problem Solving

Job description

The Opportunity:

The Omnichannel (eCommerce & Shopper) Marketing Manager will spearhead the strategic planning, execution, and optimization of eCommerce, shopper marketing, and retailer media initiatives. This pivotal role is crucial in driving market share growth and achieving profitable sales for our brands. The ideal candidate will excel in navigating eCommerce platforms, tying spend back to sales, and strategically growing eCommerce sales across channels such as Instacart (US & CANADA) & Amazon (Canada & US). The manager will lead the development of small to large omni channel programs for key accounts such as Metro/Food Basics, and Walmart (Canada and USA) by collaborating closely with the cross functional team. The ideal candidate brings creativity, analytical prowess, and innovation to the table, with a deep understanding of developing comprehensive 360-degree omni channel programs that drive customer engagement and data-driven growth.

Any MLF team member interested in being considered for this role are encouraged to apply online by April 14. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Customer Journey Mapping: Deeply understand and map out the entire customer journey, from awareness to purchase, across channels. Identify key moments where personalized engagement can enhance the experience.
• Tailored Marketing Programs: Design and implement tailored shopper/digital programs for individual accounts to drive engagement and conversions. Ensure that campaigns align with the unique needs and objectives of each retail partner.
• Media Strategy Collaboration: Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all retailer platforms.
• Agency Partnership Management: Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns. Act as the primary point of contact for agency partners, providing clear direction and maintaining accountability for deliverables.
• Scalable Marketing Initiatives: Work across different product categories to develop scalable marketing initiatives that drive brand reach and impact. Leverage synergies across categories to create unified, consumer-facing campaigns that enhance overall brand strength and visibility.
• Performance Analysis: Use multi-touch attribution to analyze and optimize the performance of different channels and the customer journey overall.
• eCommerce Strategy Development: Develop & lead the eCommerce Strategy along with managing & optimizing search for key retail customers to drive growth & enhance customer experience.

What You’ll Bring:

• eCommerce Expertise: Proven experience in driving online sales and customer engagement.
• Omni-Channel Strategy: Successful track record in integrating online and offline marketing strategies for a seamless customer experience.
• Creative and Analytical: Innovative thinker with a deep understanding of creating 360-degree programs focused on customer engagement and data-driven growth.
• Data-Driven Decision Making: Strong analytical skills to interpret data, generate insights, and make informed decisions.
• Digital Marketing Proficiency: Experience in social media, eCommerce, paid search, and display advertising.
• Shopper Solutions Development: Skilled at developing insights-driven shopper solutions to influence purchasing behaviors and elevate brand presence in both Canada and the US.
• Content Strategy and Optimization: Proficient in content strategy, development, and AI-driven personalization.
• Project Management: Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and achieving targets within budget.
• Cross-Functional Collaboration: Skilled in building relationships and collaborating with Sales, Category Management, and External Retailer Teams.
• Adaptability: Comfortable working in a fast-paced environment with the flexibility to adapt strategies to emerging trends and market shifts.
• Communication: Strong verbal and written communication abilities to effectively convey strategic plans and results to stakeholders.
• Problem Solving: Ability to think big picture and find the best solutions to drive better results.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat Co. We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [e-mail].

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

#LI-Hybrid

Our 13,500 team members work in 20+ locations across Canada and the U.S. Find out where our plants and offices are located.

There’s no limit to how far you can take your career at Maple Leaf Foods. We’re a team of people with diverse backgrounds and a wide range of skills who challenge each other every day to learn and grow. When you join our team, your opportunities for growth are endless.