Strategic ABM Marketing Lead

Creative Niche; Ontario; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading global B2B SaaS organization is hiring a Strategic ABM Marketing Lead to build scalable Account-Based Marketing programs. This role is a collaboration with senior leadership, focusing on both strategic development and hands-on execution to ensure impactful marketing initiatives. The position offers flexible remote work and opportunities to drive growth within a dynamic marketing team.

Benefits

Flexible remote work

Competitive pay

Opportunity to shape the ABM function

Qualifications

• 7+ years of B2B marketing experience, ideally in large tech companies.
• Proven experience in ABM strategy and campaign management.
• Strong strategic and hands-on execution capabilities.

Responsibilities

• Develop and contribute to a global ABM department.
• Drive multi-channel campaigns from ideation to execution.
• Educate internal stakeholders on ABM strategies.

Skills

ABM strategy

Campaign orchestration

Data-driven marketing

Stakeholder management

Strategic thinking

Communication

Job description

Direct message the job poster from Creative Niche

Matching Top Talent with Leading Organizations | Expert in Digital, Creative & Marketing Recruitment

Title: Strategic ABM Marketing Lead

Location: Remote (Canada-based candidates only)

Contract Duration: July 1, 6+ months, full-time hours, with high potential to be an ongoing contract.

Industry: B2B Tech SaaS

About the Opportunity

We're hiring a Strategic ABM Marketing Lead on behalf of a leading global B2B SaaS organization. This is an exciting opportunity to work alongside a highly respected senior marketing leader to help architect and operationalize a new department for Account-Based Marketing (ABM). You’ll be a key strategic partner—helping build scalable ABM programs from the ground up that span global business units.

This role is ideal for a senior-level marketer with a broad, multi-disciplinary marketing background across ABM, campaign strategy, field marketing, demand generation, and digital programs. You’ll be hands-on in both shaping strategy and driving execution within a lean, collaborative team.

Key Responsibilities

• Act as the strategic right hand to the Global Director, contributing to the development of a global ABM department.
• Leverage internal data and insight tools to identify key accounts, trends, and early use cases.
• Define and prioritize high-impact account strategies in collaboration with sales, creative, field, and campaign teams.
• Interpret data and performance metrics to guide strategic decisions, measure outcomes, and refine initiatives.
• Educate and influence internal stakeholders—including sales and senior leaders—on ABM strategy and best practices.
• Collaborate with global team members in North America and Europe to coordinate campaign execution and data analysis.
• Drive orchestrated, multi-channel campaigns (field marketing, content, digital, events, etc.) from ideation through execution.
• Identify content and campaign gaps, propose solutions, and work cross-functionally to ensure aligned execution.
• Use AI and marketing tools wherever possible to streamline processes and improve scale over time.
• Serve as a liaison between marketing operations, sales, and leadership to ensure alignment and measurable impact.

Ideal Candidate Profile

• 7+ years of B2B marketing experience, ideally in large tech companies.
• Proven experience in ABM strategy, campaign orchestration, and data-informed marketing.
• Multi-disciplinary marketing background: you’ve held roles across ABM, field, campaign, growth, and demand gen.
• Strong strategic thinking combined with hands-on execution capabilities—you can both build and do.
• Data-driven mindset: able to synthesize and interpret insights to inform strategic decision-making.
• Excellent communication and stakeholder management skills; proven ability to gain buy-in across senior stakeholders.
• Comfortable in lean, agile environments where experimentation and iteration are key.
• Knowledge of the financial services sector is a bonus, but not required.

Why This Role?

• Build a world-class ABM function from the ground up within a global enterprise.
• Work directly with a senior leader on high-impact strategic initiatives.
• Be part of a forward-thinking, collaborative, and data-driven marketing team.
• Flexible remote work, competitive pay, and the ability to shape the future of ABM at scale.

Apply now to join a dynamic team and help drive measurable growth through strategic ABM excellence.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Software Development

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