Marketing Manager, Monthly Giving

University Health Network; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

In-office days Tue, Thu

Job summary

University Health Network is seeking a Marketing Manager, Monthly Giving to grow and sustain the Monthly Giving program across Annual and Leadership Giving portfolios. You will lead strategies for donor acquisition, stewardship, and retention, collaborating with internal teams and external partners to drive revenue growth.

The role emphasizes strategy, data-driven decision making, relationship management, and innovation to deliver exceptional donor experiences and long-term loyalty.

Qualifications

• 5+ years in fundraising, direct marketing, or related discipline
• Knowledge of direct response fundraising channels (DM, digital, telemarketing, face-to-face)
• Experience developing and executing measurable fundraising/marketing programs
• Experience managing external agencies/vendors
• Strong analytical skills and ability to translate data into recommendations
• Budget management and evaluating program performance

Responsibilities

• Develop and execute acquisition, stewardship, and retention strategies for Monthly Giving
• Lead multi-channel donor engagement initiatives (telemarketing, direct mail, email, digital, face-to-face)
• Collaborate across teams to drive program growth and donor experience
• Monitor performance, use data insights to optimize campaigns and budgets
• Lead stewardship initiatives for new and existing monthly donors
• Provide regular updates and forecasts to leadership

Skills

Donor engagement

Direct marketing

Campaign management

Data analysis

Project management

Education

Post-secondary education

Tools

CRM systems

Business Intelligence

Job description

Company Description

At The Princess Margaret Cancer Foundation (PMCF), our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.

At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.

Job Description

Union: Non-Union

Department: Marketing and Communications

Reports to: Senior Marketing Director, Community Giving

Hours: 35 hours

Salary Range: $80,000 to $90,000 (plus other compensation elements such as bonus, pension, and more)

Status: Permanent Full-time

Vacancy: New

Posted Date: Friday, September 25th

Closing Date: Sunday, October 11th

Reporting to the Senior Marketing Director, Community Giving, the Marketing Manager, Monthly Giving plays an important role in advancing our mission by growing and strengthening our Monthly Giving program across both Annual and Leadership Giving portfolios.

As a strategic and collaborative fundraiser, you will lead initiatives that inspire donors to make a lasting impact through sustained giving. You will be responsible for developing and executing acquisition, stewardship, and retention strategies that deepen donor engagement and maximize lifetime value. Working closely with colleagues across the organization and external partners, you will help shape the future growth of the program while contributing to meaningful fundraising outcomes.

This is an exciting opportunity for an experienced fundraising professional who enjoys combining strategy, data, relationship management, and innovation to deliver exceptional donor experiences and drive sustainable revenue growth.

Revenue Generation & Program Growth

• Partner with the Senior Marketing Director, Community Giving to develop and implement integrated, multi-channel Monthly Giving strategies that support organizational fundraising priorities
• Collaborate with internal teams and external partners to deliver donor acquisition and engagement initiatives across channels including telemarketing, direct mail, email, digital marketing, and face-to-face fundraising, being fully immersed in the program from the ground up
• Identify opportunities to grow the Monthly Giving portfolio by enhancing donor experiences and strengthening engagement throughout the donor journey
• Achieve fundraising targets within the Monthly Giving segment laddering into the overall Annual and Leadership Giving budgets

Strategic Planning & Analytics

• Be responsible for executing the day-to-day planning and analysis for the program from the ground level up
• Design, implement and execute strategies that enhance donor engagement and maximize donor value at every stage of the donor lifecycle
• Develop strategies that support donor retention, upgrades, and long-term loyalty
• Manage and monitor program performance, using data and insights to identify opportunities for growth, innovation, and continuous improvement
• Partner with the Business Intelligence and Business Operations teams to evaluate results, measure success, and make informed decisions
• Build strong relationships with external vendor partners, ensuring campaigns are delivered effectively, on budget, and aligned with strategic objectives
• Work collaboratively to address challenges, identify solutions, and continuously improve program performance
• Share regular updates, forecasts, and strategic recommendations with leadership to support informed decision-making
• Lead stewardship initiatives for new and existing monthly donors, ensuring donors feel valued, connected, and inspired by their impact

Project Management

• Lead the planning, execution, and evaluation of multiple fundraising campaigns and initiatives simultaneously, ensuring projects are delivered on time, within budget, and aligned with organizational goals
• Develop comprehensive project plans, including timelines, milestones, deliverables, resource allocation, and risk mitigation strategies
• Coordinate cross-functional teams, including development, marketing, communications, finance, volunteers, and external vendors, to ensure successful project implementation.
• Manage fundraising event logistics from conception to post-event evaluation, including budgeting, vendor management, sponsorship fulfillment, and stakeholder communications
• Establish project priorities and monitor progress against key performance indicators (KPIs), adjusting plans as needed to achieve fundraising objectives
• Utilize project management tools and CRM systems to track tasks, deadlines, donor engagement activities, and campaign performance
• Facilitate regular project meetings, provide status updates to leadership, and ensure accountability for assigned deliverables
• Identify and resolve project risks, issues, and dependencies proactively to minimize impact on revenue generation and donor experience
• Maintain detailed project documentation, including work plans, budgets, communications schedules, and outcome reports
• Analyze project outcomes and fundraising results to identify lessons learned, process improvements, and opportunities for increased efficiency and revenue growth
• Ensure compliance with organizational policies, donor stewardship standards, and applicable fundraising regulations throughout all project activities

Qualifications

• Post-secondary education in fundraising, marketing, communications, business, or a related field, or an equivalent combination of education and professional experience
• Approximately five (5) years of experience in fundraising, direct marketing, or a related discipline
• Knowledge of direct response fundraising channels, including direct mail, digital marketing, telemarketing, and face-to-face fundraising
• Experience developing and executing fundraising or marketing programs that deliver measurable results
• Experience managing external agency or vendor relationships and working collaboratively to achieve shared goals
• Strong analytical skills and the ability to translate data into actionable recommendations
• Financial acumen, including experience managing budgets and evaluating program performance
• Understanding of fundraising metrics, donor engagement strategies, and industry best practices
• Strong organizational and project management skills, with the ability to manage competing priorities effectively
• Excellent written and verbal communication skills
• A collaborative approach and the ability to build positive relationships across teams
• A growth mindset, curiosity, and a commitment to continuous learning and improvement

Additional Information

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At The PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

What You Can Expect From Working At The PMCF:

• A sense of purpose that you won’t get anywhere else. You will be making a difference for millions of people impacted by cancer
• An open-minded and friendly culture that encourages you to bring your best ideas forward
• A hybrid work environment that fosters collaboration and teamwork. Our in-office days are Tuesday, Thursday, and one other day per week in office, or as required subject to business needs

UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcome all applicants including but not limited to: all religions and ethnicities, LGBTQIA2S+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly. At University Health Network (UHN), artificial intelligence technologies may be used to assist in the screening, assessment, and selection of candidates for this position.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.