Marketing Manager, Integrated Campaigns & Growth

Canadian Construction Association; Ottawa; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work environment

Health and dental benefits

Vacation package

Professional development

Social events

Job summary

The Canadian Construction Association (CCA) is the national voice for Canada’s construction industry, representing an industry that employs about 1.6 million Canadians and contributes 7.4% to our GDP. The Marketing Manager role leads planning and execution of marketing initiatives across CCA’s events, education, certification, programs, products, sponsorship and membership offerings.

Reporting to the Vice President, Communications, Marketing and Member Services, the successful candidate will

Qualifications

• Four to seven years of progressively responsible experience in marketing, integrated campaigns, digital marketing or brand management.
• Experience managing social media, email marketing, websites and paid digital advertising.
• Experience developing content for multiple platforms and audiences.
• Experience working with campaign analytics and using results to improve performance.
• Bilingualism in English and French is considered an asset.

Responsibilities

• Develop and execute integrated marketing strategies supporting events, education, certification and member programs.
• Manage day-to-day digital marketing activities across email, website, social media and paid channels.
• Develop and manage social media content calendar and campaigns.
• Plan and manage digital advertising campaigns within budgets.
• Coordinate with internal teams to translate organizational priorities into campaigns.

Skills

Marketing strategy

Campaign management

Content writing

Analytics

Project management

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Email marketing platforms

CMS

CRM systems

Job description

The Canadian Construction Association (CCA) is the national voice for Canada’s construction industry, representing an industry that employs about 1.6 million Canadians and contributes 7.4% to our GDP. The Marketing Manager role leads planning and execution of marketing initiatives across CCA’s events, education, certification, programs, products, sponsorship and membership offerings.

Reporting to the Vice President, Communications, Marketing and Member Services, the successful candidate will