Advisor, Marketing

CAGBC | Canada Green Building Council; Ottawa; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Group Benefits

Flexible working hours

Hybrid work arrangements

Job summary

The Canada Green Building Council (CAGBC) is seeking an experienced Advisor, Marketing, to translate growth priorities into integrated campaigns and demand-generation activities. You will lead strategic planning, product marketing, and campaign execution across channels, partnering with leadership and external agencies to drive market adoption.

You will orchestrate marketing plans, oversee campaigns, and measure performance with KPIs, while maintaining alignment with CAGBC’s brand and mission in

Qualifications

• Post-secondary degree in marketing, business, communications, public relations, or related discipline.
• Minimum seven years of progressively responsible experience in marketing, product marketing, demand generation, integrated campaigns, or related field.
• Experience leading integrated marketing campaigns, product launches, and go-to-market execution.
• Experience managing staff, agencies, vendors, budgets, and cross-functional project teams.
• Experience developing and using marketing KPIs, dashboards, analytics, and performance reporting.

Responsibilities

• Translate organizational growth priorities into integrated marketing strategies, campaign plans, and product launch activities.
• Participate in marketing planning for new and existing products with clear positioning and messaging.
• Operationalize go-to-market strategies to support growth and market adoption.
• Provide professional marketing advice on campaign readiness, sequencing, and execution.
• Lead planning and execution of integrated campaigns across digital, events, partnerships, content, and other channels.
• Manage the annual marketing calendar, budgets, and agency deliverables to ensure quality and timely delivery.
• Establish and improve marketing processes, governance, and standards for scalable execution.
• Measure campaign effectiveness through KPIs, dashboards, and reporting.

Skills

Marketing strategy

Product marketing

Go-to-market planning

Campaign planning

Agency management

Performance measurement

Cross-functional collaboration

Education

Post-secondary degree in marketing, business, or communications

Tools

CRM (Salesforce)

Marketing automation platforms

Google Analytics / digital analytics tools

Job description

Location:

Work in a state-of-the-art, LEED-certified Gold office building in downtown Ottawa, Toronto or Vancouver.

About Cagbc

The Canada Green Building Council (CAGBC) is a not-for-profit organization supporting the building sector with practical solutions to accelerate climate action. Through market engagement, training, advocacy, and trusted building certification programs such as LEED and the Zero Carbon Building Standards, CAGBC provides the expertise Canada’s building sector needs to understand and realize the value of green buildings.

Job Purpose

Reporting to the Director, Corporate Communications & Marketing, the Advisor, Marketing, leads the translation of organizational growth priorities into integrated marketing campaigns, product launches, and demand-generation initiatives.

The role bridges market strategy and execution by leading marketing planning, product marketing, campaign delivery, agency management, and performance measurement, ensuring alignment with CAGBC’s enterprise brand and reputation.

The position serves as CAGBC's senior marketing subject matter expert and provides day-to-day coordination of marketing activities, agency partners, and campaign execution.

Key Responsibilities

Marketing Strategy, Product Marketing & Go-to-Market

• Translate organizational and market growth priorities into integrated marketing strategies, campaign plans, and product launch activities.
• Participate in marketing planning for new and existing products, ensuring clear positioning, customer value propositions, messaging, and market readiness.
• Work with Market Growth and CAGBC leadership to operationalize go-to-market and marketing strategies that support organizational growth and market adoption.
• Provide professional marketing advice and recommendations on campaign readiness, sequencing, customer experience, and market positioning.

Marketing Operations & Campaign Delivery

• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, events, partnerships, web, content, and other channels.
• Manage the annual marketing calendar, campaign schedules, agency deliverables, marketing budgets, and production workflows.
• Oversee external agencies and vendors to ensure quality, consistency, efficiency, and timely delivery.
• Establish and continuously improve marketing processes, templates, governance, and operational standards to support scalable execution.

Marketing Performance

• Establish marketing KPIs, dashboards, and reporting to measure campaign effectiveness, customer engagement, lead generation, product adoption, and return on investment.
• Identify opportunities to improve marketing effectiveness through customer insights, analytics, experimentation, and continuous optimization.
• Provide day-to-day guidance and coordination of external marketing, creative, digital, web, translation, and production partners, as assigned.

Other Responsibilities

• Perform related responsibilities and duties as assigned by the Supervisor.

NOTE

This job description highlights the general nature and level of the assignments required by this position. It is not a completely exhaustive list of responsibilities; additional related duties may be assigned.

Skills And Abilities

• Knowledge of strategic marketing, product marketing, go-to-market planning, integrated campaigns, and demand generation.
• Ability to translate market priorities and business objectives into clear marketing strategies, launch plans, campaigns, and measurable execution.
• Strong understanding of customer segmentation, customer journeys, positioning, value propositions, messaging, and market readiness.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, deadlines, budgets, dependencies, agencies, and production workflows.
• Strong analytical skills and experience using marketing data, campaign metrics, and customer insights to inform decisions and improve performance.
• Excellent written and verbal communication skills, including the ability to translate complex technical, market, or program information into clear and compelling marketing propositions.
• Strong judgement and influencing skills, including the ability to challenge assumptions, identify gaps, and provide professional advice on campaign readiness, sequencing, positioning, and execution.
• Ability to balance strategic thinking with disciplined execution in a fast-paced and evolving environment.
• Collaborative, pragmatic, and able to work effectively across functions while maintaining clear accountability for marketing delivery.

Education And Experience

• Post-secondary degree in marketing, business, communications, public relations, or a related discipline.
• Minimum seven years of progressively responsible experience in marketing, product marketing, demand generation, integrated campaigns, or a related field.
• Demonstrated experience leading integrated marketing campaigns, product or service launches, and go-to-market execution.
• Experience managing staff, agencies, vendors, budgets, and cross-functional project teams.
• Experience developing and using marketing KPIs, dashboards, analytics, and performance reporting to improve outcomes.
• Experience supporting B2B products, services, professional markets, membership organizations, standards, certification, or related environments is an asset.
• Experience in sustainability, the built environment, real estate, or related sectors is an asset.

Personal Attributes

• Strategic and commercially minded, with strong execution discipline.
• Confident in providing professional advice and challenging assumptions where needed.
• Collaborative and able to navigate differing perspectives with sound judgement and diplomacy.
• Highly accountable, organized, and comfortable operating across multiple priorities.
• Adaptable and able to respond effectively to changing market needs and organizational priorities.
• Curious and committed to continuous improvement.
• Motivated by CAGBC’s mission and the role of high-performing, sustainable buildings in delivering value, quality, and resilience.

Why Work at CAGBC?

• Competitive salary.
• Group Benefits membership.
• Flexible working hours (7:00 am - 5:30 pm).
• Generous paid time off.
• Hybrid working arrangements, with up to two work from home days per week.
• Be part of an industry that makes a meaningful, positive impact on our environment.

We welcome and encourage applications from all qualified candidates.

If you require accommodations at any stage of the hiring process, please let us know and we will work with you to meet your needs.