Manager, Market Transformation

CAGBC | Canada Green Building Council; Toronto; Hybrid; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Group Benefits membership

Hybrid working arrangements

Generous paid time off

Job summary

CAGBC | Canada Green Building Council seeks a Manager, Market Transformation to lead market development and execute regional growth initiatives. You will translate strategy into account plans, pipelines and revenue outcomes, coordinating with the Market Engagement team and Director.

In this senior role, you will manage a pipeline across memberships, sponsorships, partnerships, and certifications, while driving forecast accuracy and performance across Canada. Occasional travel is expected.

Qualifications

• Strong commercial judgment and ability to translate priorities into value propositions.
• Clear leadership and performance-management skills.
• Analytical, account-planning, negotiation, and relationship-management skills.
• Fluent English; bilingualism (English/French) preferred.

Responsibilities

• Lead market development team to execute sales and account growth cycle.
• Translate growth targets into national and regional account plans and pipelines.
• Deliver membership, adoption, partnership and revenue targets.
• Lead regional execution aligning with national growth priorities.
• Maintain credible pipeline and forecast reviews.

Skills

Market strategy

Team leadership

Account planning

Negotiation

CRM proficiency

Education

Undergraduate degree or diploma

Tools

Microsoft 365

CRM systems

Job description

Location

Work in a state-of-the-art, LEED-certified Gold office building in downtown Ottawa, Toronto or Vancouver.

About Cagbc

The Canada Green Building Council (CAGBC) is a not-for-profit organization supporting the building sector with practical solutions to accelerate climate action. Through market engagement, training, advocacy, and trusted building certification programs such as LEED and the Zero Carbon Building Standards, CAGBC provides the expertise Canada’s building sector needs to understand and realize the value of green buildings.

Job Purpose

The Manager, Market Transformation, is the commercial execution lead within the Market Engagement team. Reporting to the Director, Market Engagement, the Manager leads the market development & transformation team and is accountable for translating strategy, annual targets, and regional direction into account plans, qualified pipeline, forecasts, opportunity progression, conversion, and assigned growth outcomes.

Key Responsibilities

Market development and regional execution

• Lead the market development team’s execution of the sales and account growth cycle, including lead identification and qualification, opportunity progression, conversion, expansion, and renewal.
• Translate approved growth targets into national and regional account plans, priority prospects, pipeline requirements, and clear team accountabilities.
• Deliver assigned membership, adoption, partnership, and revenue targets through the market development team.
• Lead regional execution that advances national growth priorities and produces defined account, adoption, partnership, or revenue results.
• Use market and account evidence to address performance gaps and recommend changes in priorities or approach to the Director.

Integrated business development

• Build and manage the qualified pipeline across membership, sponsorship, partnerships, learning, and certification, connecting national priorities to account and regional execution.
• Establish consistent practices for prospecting, qualification, account planning, CRM use, forecasting, follow-up, opportunity progression, and conversion.
• Lead regular pipeline and forecast reviews, ensuring each opportunity has credible values, probability, timeline, owner, and next actions.
• Coordinate, through market development team, commercial follow-up from campaigns, events, learning, research, partnerships, and market engagement to convert qualified leads into defined adoption or revenue outcomes.
• Advance sponsorships, partnerships and funding opportunities with clear value propositions, accountabilities and measures.

Other Responsibilities

• Perform related responsibilities and duties as assigned by your supervisor.

NOTE: This job description highlights the general nature and level of the assignments required by this position. This is not a completely exhaustive list of responsibilities; additional duties will be assigned.

Skills And Abilities

• Strong commercial judgement and the ability to translate organizational priorities and market needs into clear value propositions, actionable market development plans, and measurable outcomes.
• Strong people leadership and performance-management skills.
• Strong analytical, account-planning, negotiation, and relationship-management skills.
• Clear written, verbal, and presentation skills.
• Strong Microsoft 365 skills and experience using CRM systems.
• Sound judgement, personal accountability, customer focus, and commitment to continuous improvement.
• Familiarity with green building programs and/or the built environment and the building industry is preferred.
• Occasional travel within Canada is required.

Experience/Qualifications

• Undergraduate degree or three-year post-secondary diploma in a related field, or an equivalent combination of education and experience.
• Minimum of five years of relevant experience, including demonstrated people management experience and delivery of business development, account growth, membership, sponsorship, or partnership outcomes.
• Demonstrated experience setting expectations, coaching performance, and holding team members accountable for results.
• Demonstrated experience managing a qualified pipeline, forecasts, account plans, opportunity stages, and CRM discipline.
• Experience developing strategic relationships and negotiating partnership or commercial opportunities.
• Fluency in English is required. Bilingualism (English/French) is preferred.

Why Work at CAGBC?

• Competitive salary.
• Group Benefits membership.
• Flexible working hours (7:00 am - 5:30 pm).
• Generous paid time off.
• Hybrid working arrangements, with up to two work from home days per week.
• Be part of an industry that makes a meaningful, positive impact on our environment.