Senior Manager, Marketing Intelligence and Effectiveness

Mobile; Toronto; Presencial; CAD 120.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible workstyles

Competitive compensation

Health Benefits

RRSP Matching Program

Employee Stock Purchase Plan

Paid Time Off

Volunteer Days

Discretionary Bonuses

Tuition Reimbursement

Descripción de la vacante

Raymond James Ltd. is Canada’s leading independent investment dealer, delivering tailored wealth management solutions. We seek a Senior Manager, Marketing Intelligence Insights and Analytics to fuel data-driven decision making, optimize marketing operations, and enhance advisor/client experiences.

You’ll lead data collection, modeling, and reporting, collaborating across the enterprise and advisor network. The role reports to the Senior Vice President of Marketing and Communications.

Formación

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field. Master’s degree preferred.
• Proven experience in marketing analytics, business intelligence, or related field.
• Proficiency in data analysis tools such as SQL, Python, R, or similar.
• Strong analytical mindset with a focus on process improvement and optimization.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Excellent communication and presentation skills, with the ability to convey complex findings in a clear and concise manner.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Knowledge of marketing principles, digital marketing channels, and customer relationship management (CRM) systems is a plus.

Responsabilidades

• Data Optimization and Analysis: Create and streamline data collection processes from various sources, ensuring accuracy and efficiency.
• Data Quality: Implement marketing data quality checks and standardization protocols to enhance data integrity.
• Insights: Analyze datasets to extract actionable insights.
• Market Research: Conduct in-depth market research to identify emerging trends, competitor strategies, and advisor/consumer preferences.
• Trend monitoring: Develop automated processes for trend monitoring and analysis to facilitate proactive decision-making.
• Campaign Evaluation: Evaluate marketing campaign performance metrics and identify areas for optimization.
• A/B testing: Implement A/B testing methodologies and iterative improvements to maximize campaign effectiveness.
• Dashboards: Develop automated dashboards and reporting mechanisms to track real-time campaign performance.
• Customer insights: Analyze advisor and client behavior data to uncover insights into segmentation and persona development.
• Segmentation: Continuously refine customer segmentation models based on evolving data and market dynamics.
• Predictive modeling: Develop predictive models to forecast marketing demands, market trends, and campaign outcomes.
• Cross-functional: Collaborate with cross-functional teams to integrate predictive models into strategic planning processes.
• Process automation: Identify inefficiencies in existing workflows and processes related to marketing systems, channels, and campaigns.
• Automation: Design and implement automation solutions to streamline data collection, analysis, and reporting.
• Process performance: Monitor process performance metrics and iterate on improvements to drive operational efficiency and effectiveness.
• KPIs: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of corporate communication and marketing initiatives and campaigns.
• Reporting: Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement.
• Scorecard: Develop and maintain team scorecard.

Conocimientos

Analytical mindset

Communication skills

Independent and collaborative

Educación

Bachelor’s degree in Marketing,Business,Statistics,Economics,or related field

Master’s degree preferred

Herramientas

SQL

Python

R

Tableau

Power BI

Google Data Studio

Descripción del empleo

Senior Manager, Marketing Intelligence and Effectiveness -2600677

Description

At Raymond James, we develop, we collaborate, we decide, we deliver, and weimprove together.

Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Senior Manager, Marketing Intelligence and Effectiveness

How does the role impact the organization?

We are seeking a dynamic individual with an entrepreneurial mindset to join our marketing team as the Senior Manager, Marketing Intelligence Insights and Analytics. You will play a leading role in developing and continuously improving our marketing strategies and operations through data-driven insights and continuous process optimization. You will drive impactful decision-making, streamline workflows, and inform a value-generating marketing system. You are a natural collaborator working across our team, the enterprise, and our advisor network to create great experiences for our advisors and their clients. This role reports to the Senior Vice President of Marketing and Communications.

What will your role be responsible for?

1. Data Optimization and Analysis:

• Create and streamline data collection processes from various sources, ensuring accuracy and efficiency.
• Implement marketing data quality checks and standardization protocols to enhance data integrity.
• Analyze datasets to extract actionable insights.

1. Market Research and Trend Identification:

• Conduct in-depth market research to identify emerging trends, competitor strategies, and advisor/consumer preferences.
• Develop automated processes for trend monitoring and analysis to facilitate proactive decision-making.
• Provide strategic recommendations based on market insights to drive innovation, improved advisor experiences, and lead generation.

1. Campaign Performance Enhancement:

• Evaluate marketing campaign performance metrics and identify areas for optimization.
• Implement A/B testing methodologies and iterative improvements to maximize campaign effectiveness.
• Develop automated dashboards and reporting mechanisms to track real-time campaign performance.

1. Customer Insights and Segmentation:

• Analyze advisor and client behavior data to uncover insights into segmentation and persona development.
• Continuously refine customer segmentation models based on evolving data and market dynamics.

1. Predictive Modeling and Forecasting:

• Develop predictive models to forecast marketing demands, market trends, and campaign outcomes.
• Collaborate with cross-functional teams to integrate predictive models into strategic planning processes.

1. Process Improvement and Automation:

• Identify inefficiencies in existing workflows and processes related to marketing systems, channels, and campaigns.
• Design and implement automation solutions to streamline data collection, analysis, and reporting.
• Monitor process performance metrics and iterate on improvements to drive operational efficiency and effectiveness.

1. Performance Measurement and Reporting:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of corporate communication and marketing initiatives and campaigns.
• Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement.
• Develop and maintain team scorecard.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.

Qualifications

What do we expect from you?

To qualify for this opportunity you possess:

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field. Master’s degree preferred.
• Proven experience in marketing analytics, business intelligence, or related field.
• Proficiency in data analysis tools such as SQL, Python, R, or similar.
• Strong analytical mindset with a focus on process improvement and optimization.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Excellent communication and presentation skills, with the ability to convey complex findings in a clear and concise manner.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Knowledge of marketing principles, digital marketing channels, and customer relationship management (CRM) systems is a plus.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm

Salary Range:$120,000 – 140,000 annually, in addition to competitive performance bonuses/incentives.

Actual compensation will be determined based on skills, experience, internal equity, and other job requirements.

This posting is for an existing vacancy.

At Raymond James — we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at [e-mail]. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.

We may use automated or AI-enabled tools to support parts of our recruitment and screening process, including screening, assessing or selecting applicants where applicable. These tools help us review applications efficiently, but they do not replace human decision-making.

Job

Marketing

Primary Location

CA-ON-Toronto-Toronto

Organization

CC&M

Schedule

Full-time
Status Permanent Full-Time