Senior Brand Marketing Associate - Canada Coffee

Kraft Heinz; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Performance-based bonus

Healthcare coverage for employees and

Hybrid work arrangement

Job summary

Kraft Heinz Canada seeks a Senior Brand Marketing Associate to drive the Canada Coffee brand across analytics, insights, product concepts, and cross-functional execution. Based in Toronto with a hybrid work model, you’ll support budget management, in-store activations, and future coffee strategy while partnering with sales and retailers to grow category performance.

This role emphasizes data-driven decisions, strong project management, and the ability to translate consumer culture into bold

Qualifications

• 1–3 years of experience in CPG brand management.
• Excellent analytical skills and attention to detail.
• Excellent organizational and project management skills, ability to meet deadlines and balance multiple priorities.
• Self-starter, ability to independently prioritize and act with urgency.
• Ability to simplify and clearly communicate state of the business to senior leadership.
• Passion to understand consumer culture, interests, attitudes, and trends.
• Coffee lover!

Responsibilities

• Conduct consumption analysis and derive insights to cross-functional leadership, using Nielsen data.
• Manage brand activations such as in-store product demos.
• Oversee budget management for Canada Coffee.
• Support in building future coffee strategy and portfolio evolution.
• Support Sales on customer queries and other administrative tasks.

Skills

Analytical thinking

Consumer insights

Brand strategy

Project management

Communication

Tools

Excel

PowerPoint

Job description

Job Description

Senior Brand Marketing Associate – Canada Coffee at a glance...

Location: Toronto, ON | Hybrid (3 days in-office)

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers are consumer obsessed. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit.

As a Senior Brand Marketing Associate (internally known as Senior Marketing Associate), you will be at the center for some of the biggest decisions we make. Your responsibilities will span from consumption analysis, consumer insight generation and concept ideation to product development, packaging design, and support plan execution. You’ll support cross-functional teams to bring the brand plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets.

What's on the menu?

• Strong analytical skills to perform detailed analysis on large data sets, derive insights, and interpret findings to cross-functional leadership with clear action plans – leveraging Nielsen data
• Financial acumen including brand P&Ls
• Proficient in Microsoft Office tools (especially Excel and PowerPoint)
• Drive commercialization process for innovation and renovation projects such as graphics changes and PPA in partnership with cross functional team
• Support in building future coffee strategy on what we should be evolving across our portfolio with now/near/next strategy
• Manage brand activations such as in-store product demos
• Budget management for Canada Coffee
• Support Sales on customer queries and other administrative tasks

Recipe for Success

• 1-3 years of experience in CPG brand management
• Excellent analytical skills and attention to detail
• Excellent organizational and project management skills, ability to meet deadlines and balance multiple priorities
• Self-starter, ability to independently prioritize and act with urgency
• Ability to simplify and clearly communicate state of the business to senior leadership
• Passion to understand consumer culture, interests, attitudes, and trends
• Coffee lover!

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$80,100.00 - $100,100.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Benefits

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
• Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.